Do you have any idea about the revenue gambling industry makes every single day?
I think no, this can never be estimated by a normal affiliate marketer like you and me. But believe me, friends, this industry makes billions each year. The facts state that the total revenue made by various segments of the US online gambling, casinos, bingo, and lottery, earned almost $171.24 billion in the year 2019.
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If we refer to the American Gaming Association, then the US betting industry is valued at $261 billion alone, employing 1.8 million people in over 40 states.
Implying the legal regulations, this industry still offers more than expected revenue and is growing immensely. Online gambling has made it easier for people to access casino games from anywhere and everywhere.
Advantage For Affiliate Marketers
The gambling industry not only offers its profits to its employees, but also to the affiliate marketer who brings in more players. The industry pays more commissions to the affiliate marketers who make it work for them without dawdling. The vertical casino works wonder for interested affiliate marketers and offers them a lavish lifestyle.
Many affiliate marketers who work on the niche have changed their way of living by earning a good fortune from the gambling industry.
Why Gambling and How did it all Start? Why this Sector is so Famous?
We have already discussed gambling industry profits, and you can understand the popularity of this sector. Who would not prefer easy cash without doing anything laborious? A wild imagination of winning a big amount by following a few commands on the screen will make you go crazy for trying again and again.
The industry did not flourish the way it does now. The gambling was restricted in many countries, and even if the governing bodies allowed, the industry faced restricted norms. In the last few years, the severe constraints were lifted, and then the casinos started spreading their wings by offering alluring wins to the players.
Besides, online casinos added topping to the cake. Online gambling made a huge impact on the earnings by changing the way casinos make money.
The mind-tickling idea of having instant money is so enlivening that you start imagining your extravagant lifestyle in front of your eyes. Looking at the winnings of the casino industry, people are willing to sacrifice more cash for that one lucky chance.
But do you think that when people win, the casinos lose? No, my dear friend, the casinos never suffer the loss due to their upper hand on various sidelines.
The crux is that no matter who wins and how big one wins, the casino will lose at any cost. So, why join forces with the market’s cream of the crop and secure your future too. The gambling niche is far more lucrative than other verticals and offers a well-adjusted revenue to those who can bring them more and constant traffic.
If you think that you can engagingly promote the niche in front of your curious audiences, then go for it and change your future.
A Win-Win situation for Pro as well as New Affiliate Marketers
Every affiliate marketer, whether a novice or experienced one, has a golden chance to make money with the online gambling casinos. The story goes both ways- as the affiliate marketer earns commission to have a bank balance, the popular and established casino houses are always in search of the influential affiliate to work in partnership with them.
The casinos also have open access to the clients who are marked as regular and revenue-producing players and offer a long-life value. These clients are presented with attractive bonuses and offers so that the relationship goes on.
Affiliates who bring in such customers are also remunerated heavily for the same, making them top winners in online casinos and gaming arrangements.
But remember, the ratio of big payments between client and affiliates is not mixable and solely lies in the hands of individual casinos. All affiliates have to find an affluent network to get virtuous chances and bonuses.
Therefore, even an amateur can be a front-runner in the gambling vertical with precise information and effort.
How Casinos become the First Choice for many New Affiliates?
As an affiliate marketer, you must understand that no niche is ideal and therefore have pros and cons equally. So, it entirely depends on your hard work and clever decision making to get success in the field. And if we are talking only about casinos, then usually all casinos earn well when a new client signs up and deposits some cash to play.
Now, one has to understand that once you sign up with any of the casino or gambling houses, the subsequent offers and bonuses presented by casino houses will lure you to playing more.
Sometimes petty wins also make the clients deposit an additional amount with the probability of winning big. So, in such situations, casinos have a profitable position, and they can pay handsomely to the affiliates through whom such clients come in.
But the things have never been like this before, as a few decades, back casinos had no interest in the affiliate market and failed to recognize their worth and bank on their hard work. It is just a few years back that both the parties have agreed to work together comfortably to reap profits on a shared basis. Casinos have now started to give full assistance to affiliates to promote their online sites more effectively.
Marketers also understand their side of demand and work accordingly with flawless companionship. They manage the risk factors ending up in huge earnings. Overall, if affiliates identify the tricky side of promoting casinos on time, they could see high ROIs barging in, taking into consideration the very high commissions the gambling industry offers.
Why Affiliate should choose Gambling Vertical?
There are a few reasons that make gambling vertical a top choice for newcomers.
- High chances to make more money
- A stable industry worth billions
- The market is huge and ever-growing
- Quick reviews on traffic
- High Earnings Per Click
- Never-ending earnings
- Legal earning sources
- Performance-based revenue
- Calculable progress
- Simple tracking system
- Build Status and online presence via top brands
How to Promote Gambling vertical?
There are various traffic generating sources that work differently with different casino campaigns. A smart affiliate marketer is one who leaves no stone unturned and tries every possibility to make money.
What I mean here is that one must try every traffic source for the gambling vertical and do not blindly follow what other marketers say. Now let’s have a quick look at the significant sources which bring in huge traffic for the casino houses.
We all are aware of Facebook popularity among all age groups. All social media channels can prove to be crucial traffic sources when it comes to making revenue. But, here, we are talking about only Facebook as this platform pulls together random people worldwide at a commonplace.
You cannot advertise any gambling related site on Facebook directly due to its strict policies against betting. But a different and creative approach can make it possible.
- Google Ads
So, your approach has been more dynamic, and it might involve some investment from your side to make it work. For betting related ads, one has to do detailed planning besides spending money, so that no rules are violated during the promotion.
- Modern Approaches
Looking at the sensitivity of the niche, one has to be careful about the modern approach of advertising casino ads. One has to adhere to a larger number of targeted advertisements, shrewd planning under your sheaths along with attractive and engaging landing pages. These techniques work well in today’s digitized world.
- Pop Ads & Push Notifications
As the advertisement world is changing and adapting to new measures, a committed affiliate marketer also has to follow the pattern. Mobile pop traffic is utilized as it is an inexpensive way with better incomings.
Push notifications are petite messages that can influence a large number of audiences anywhere and anytime. While pop-ups show up only when audiences are on the site they go to, push messages are self-determining. They are linked with web browsers and apps.
- Quality Over Quantity
As now you know that gambling is a profitable niche, you also need to be careful about the traffic you are sending. While working on CPA or CPL pricing models with a low payment limit, it is necessary to find and target quality clients over quantity.
Traffic quality is important for a casino house as it becomes the lifetime value added to them. So, your earnings will not last long if you think that pushing bulk traffic to the site is the last step to success. Instead, you have to send quality traffic so that network continues to work with you.
Choosing between Direct Advertisers or a Third-Party Network for Gambling Niche
Well, this again becomes a tough situation for new affiliate marketers to decide among both parties. To make it simple for you, we will pen down a few advantages of both and leave the rest to you.
- Affiliate marketer gets the full amount.
- Online casinos offer high commissions.
- Casinos are easily discoverable.
Networks for casinos:
- Networks want your success and offer promotional material accordingly.
- Timely payments when compared to casino.
- The network will assure your safety in case of any unfair dealing.
- Real-time response due to clear analytics.
Gambling Cost Models
Gambling pricing models offer diverse outcomes subject to traffic sources. It is necessary to select the right cost model so that the limitations can be worked on. One has to stick to the right offer to avoid losing payment. Casino and gambling work on CPA, CPI, and RevShare cost model.
CPA model compels the client to make a deposit always, and the average deposit is around $10 for an $80 payment. While the CPI cost model will only want the client to sign up with basic details like name, email, and contact number.
In Revshare, there is a prior arrangement between the marketer and the casinos. The casino divides a fraction of income from the clients you bring for a lifelong agreement.
✅ What is Gambling?
It is also known as betting, which in simple term wagering of money on an event. The primary intent of gambling is to win money or material goods.
✅ What are the types of Gambling?
Gambling are of two types that is Chance-based and Skill-based gambling. Lottery, roulette, bingo, or gaming machines comes in chance-based gambling while playing poker or blackjack comes under skill-based gambling.
✅ How is Gambling good for affiliates?
Affiliates get paid as they generate traffic for the casino websites. Affiliates can get rewards from several different models. Affiliate can bring new and quality players that generate revenue for the casino.
✅ How do I become an online casino affiliate?
You need to have a website where you can promote various online casino brands. To generate quality traffic, you can place links and banners on your website. If the customer clicks on the link, then you, as an affiliate, start earning.
Conclusion: Best Gambling Niche Guide Updated 2021
Whether its gambling or any other niche, a successful affiliate marketer is the one who knows the direction of his flow. The gambling industry is money-spinning and complex at the same time.
One has to follow a different yet dynamic approach to maximize earnings. A simple way out is to follow the rules and select offers smartly, as disruptive decision making will end up in big losses.
I hope you will learn a lot from this gambling Niche guide, and start working towards building your affiliate marketing business in this profitable vertical. In case of any question, do reply in the comment section.😊