Looking to boost engagement and revenue with interstitial ads, but not sure where to start? I feel you. With countless networks promising the moon, it’s tough to know which ones pull their weight. But here’s the good news—I’ve tested a bunch so you don’t have to!

In this article, we’ll cut through the noise around interstitial ad networks. I’ll share the inside scoop on features, traffic quality, payments, and more so you can zero in on the best fits.

My goal? To help you make a bank without compromising user experience.

Sound good? Then let’s dive in and find your perfect interstitial ad match!

Whether you’re a novice or a veteran, this intel will help you take your earnings up a notch.

What are Interstitial Ad Networks?

Interstitial ads are full-screen ads that cover the interface between content or app activities. They grab attention with rich media and high viewability, leading to increased engagement and conversion rates. For affiliate marketers, interstitial ad networks provide a way to target specific audiences across devices and geo-locations, with tracking and optimization features.

Choosing the right network is key to boosting earnings without compromising user experience. Top performers integrate seamlessly and serve relevant, unintrusive creatives.

Why Should an Affiliate Marketer Consider Interstitial Ads?

Interstitial ads provide a prime opportunity for affiliate marketers to promote offers and drive conversions. These full-screen ads grab attention between content or app activities, leading to higher engagement and click-through rates. Their rich media format allows marketers to showcase offers clearly and persuasively before viewers move on. Additionally, many interstitial ad networks offer robust targeting and tracking capabilities to help affiliate marketers optimize campaigns.

By choosing networks with relevant audiences and less intrusive ad formats, affiliates can boost earnings without compromising user experience. Ultimately, properly placed interstitial ads let affiliate marketers make the most of high-value transitional moments to promote offers.

What are Mobile Interstitial Ads?

Interstitial ads are available for both desktop and mobile versions, but they are usually used more winsomely for mobiles. Mobile interstitial ads readily grab viewers’ attention by generating the highest eCPMs across all GEOs and mobile devices.

You can reach millions of mobile users worldwide, giving you more space to market products and services.

As interstitial ads are known as profit multiplies, and thus marketers invest a substantial amount in this ad format. There is a 50% more chance of being clicked as compared to banner ads or pop-up ads.

The compelling way in which they cover the entire screen strikes the user’s mind, and they are likely to take the desired action.

👉 Read more on Mobile Ad Networks: 18+ Best Mobile Ad Networks To Try in 2024

The click-through rate is also high as the users are served with two options- one to carry on with the 15 or 30-second ad or hit the close button. Big brand names like Airbnb and Pinterest have benefited a lot from the interstitial ads as their downloads have gone up by 100% to 300% severally by optimizing interstitial ads.

15 Best Interstitial Ad Networks: High Revenue Potentials

Ad NetworkWhat to Expect from Ad Network?
1. Adsterra30 billion+ monthly impressions
2. ClickAdilla4.5 billion daily impressions
3. Media.net30 billion+ monthly ad impressions
4. InMobiAccess over 2 billion unique mobile devices
5. PropellerAds12 billion+ daily ad impressions
6. ExoClickOver 13 billion daily ad impressions
7. Smaato90+ billion ad impressions monthly
8. Google Ads (Admob)Leading Ad Network
9. Facebook Audience NetworkUses automatic optimization technology
10. HilltopAdsVarious ad formats, including POP’s, Direct Link, etc. Code “AFFCOUPON20” for a 20% Bonus on 1st Deposit.
11. BidvertiserMaximizes revenue for publishers
12. AdCashIn-house AI technology to optimize ad
13. Start.ioMonthly user base exceeding 2 billion
14. AppLovinAdvanced analytics and real-time reporting
15. Apple Search AdsGreat in terms of the app’s visibility and user acquisition

1. Adsterra


Adsterra stands out as a preferred choice for interstitial ads with its expansive reach, flexible formats, and robust targeting. It connects advertisers with over 28,000 publishers to access 30 billion+ monthly impressions across devices. Interstitials fall under Adsterra’s high-performing Social Bar, allowing seamless integration without extra setup.

Key features offered by Adsterra include global RTB inventory, direct deals via private marketplaces, automated optimization for conversions, rich media and video support, and competitive payouts. Adsterra is compliant with UX best practices – interstitials appear at natural transition points. Extensive targeting and flexible bidding models ensure the right audiences see relevant ads.

For publishers and advertisers alike, Adsterra provides the necessary tools to maximize interstitial ad impact. From customizable templates to performance analytics, Adsterra empowers users to optimize campaigns and earnings. Its expertise and innovation cement its status as an interstitial leader.

2. ClickAdilla


ClickAdilla connects advertisers to premium adult and mainstream traffic sources across 240+ countries. With over 4.5 billion daily impressions, it provides extensive reach through multiple ad formats including full-page interstitials.

Key benefits of ClickAdilla for interstitial ads include global inventory via real-time bidding, 13 advanced targeting options, rich media and video support, competitive payouts, and fast campaign approvals. ClickAdilla follows industry standards for optimal ad placement, with interstitials appearing at natural transition points to capture attention while maintaining user experience.

For advertisers, ClickAdilla offers user-friendly and intuitive campaign management with customizable templates, robust analytics, and multi-language support. With expertise in high-converting verticals like dating and sweepstakes, ClickAdilla empowers affiliate marketers to boost earnings through well-placed interstitial ads. Its combination of premium traffic, flexible tools, and dedicated support cement its status as a top choice.

3. Media.net

Media.net ad network

Media.net connects advertisers to premium publishers across 195+ countries with 500,000+ websites and apps. Leveraging direct deals and real-time bidding, it provides extensive reach, with 30 billion+ monthly ad impressions. Interstitials fall under Media.net’s high-impact ad formats.

Key benefits as an interstitial network include Global inventory access through direct deals and RTB, Algorithmic campaign optimization for maximizing conversions, Support for rich media and video interstitial ads, and Competitive revenue shares and payments.

For both advertisers and publishers, Media.net offers intuitive self-serve platforms, customizable ad templates, robust analytics, and multi-language support to empower users. As a leading contextual ad network with deep expertise, Media.net helps maximize interstitial ad impact and earnings for all parties involved. Its unique demand relationships and a strong focus on ad quality cement its status as a preferred choice for monetizing with interstitial ads.

4. InMobi


InMobi connects advertisers to quality app publishers and sites to access over 2 billion unique mobile devices globally. With direct deals and real-time bidding, InMobi provides extensive reach and over 30 billion monthly ad impressions.

Key strengths as an interstitial network include Global inventory spanning 1000+ top-rated apps, Advanced audience segmentation and targeting, Support for static and video interstitial ad formats, Automated optimization for maximizing conversions, and Competitive payouts and flexible pricing models.

For publishers, InMobi offers robust analytics, testing tools, and dedicated account management to maximize earnings. With deep mobile expertise and advanced monetization capabilities, InMobi empowers publishers to optimize interstitial ad placement for higher engagement and revenues. Its innovation, global scale, and focus on quality cement its leadership status in the interstitial space.

5. PropellerAds


PropellerAds is a UK-based advertising platform founded in 2011 that connects advertisers to quality app and web traffic sources across devices and geographies. It leverages multiple monetization formats like interstitials to provide over 12 billion daily ad impressions.

Some of the Key features of PropellerAds include Global inventory spanning 100% web traffic Support for rich media and video interstitial ads, Automated optimization for improving campaign conversions, Competitive revenue shares and payments, User-friendly self-serve platform with robust analytics, and Compliant with industry standards for optimal ad placement.

With constant innovation in high-impact ad formats and a strict focus on traffic quality, PropellerAds empowers publishers and advertisers to boost earnings through properly placed interstitial ads. Its combination of global reach, flexible tools, and transparency cement its leadership status.

6. ExoClick


Founded in 2006, ExoClick is a Barcelona-based ad tech company that connects advertisers to 65,000+ publishers across devices and geographies. It serves over 13 billion daily ad impressions through multiple formats like interstitials.

Some of the Key Features include Access to premium adult, lifestyle, and entertainment inventory, Support for 20+ interactive ad formats including video interstitials, Automated optimization capabilities for improving campaign conversions, Real-time bidding for accessing high-value impressions, Robust analytics and tracking, and Compliant with industry standards for optimal ad placement.

As an established leader in innovative ad formats, ExoClick provides the necessary global reach, formats, and tools to maximize earnings for publishers and advertisers alike. Its focus on quality, security, and transparency cements its status as a preferred interstitial network.

7. Smaato


Founded in 2005, Smaato is a global ad technology company that connects advertisers and publishers across devices and formats. It serves over 90 billion ad impressions monthly through multiple formats like interstitials.

Key features offered by Smaato include Access to premium mobile in-app inventory spanning 1000+ top publishers, Support for interactive display and video interstitial ads, Real-time bidding for dynamic impression pricing, Automated optimization capabilities for improving campaign conversions, and robust analytics and tracking.

With deep mobile expertise, extensive technical capabilities, and global demand relationships, Smaato empowers publishers to optimize interstitial ad placement for higher revenues while maintaining user experience. Its focus on quality, control, and transparency cements its leadership status.

8. Google Ads (Admob)

Google Adsense

Google Ads, known for its AdMob platform, is a leading name in the interstitial ad network space. AdMob provides a comprehensive solution for app developers looking to monetize their applications through full-screen ads that appear at natural transition points, such as between levels in a game or after completing a task. These ads offer a user-friendly experience by allowing users to either tap and proceed to the ad’s destination or close it and return to the app.

AdMob’s interstitial ads come in various formats, including text, image, and video, ensuring that developers can choose the type that best fits their app’s design and user experience. AdMob’s robust platform not only facilitates high CPMs and fill rates but also provides actionable analytics through integration with Google Analytics for Firebase. This allows developers to gain deeper insights into user behavior and ad performance.

Additionally, AdMob’s automated tools streamline day-to-day tasks, offering advanced brand safety controls and efficient monetization technology. By enabling real-time bidding, AdMob ensures that each ad impression is sold to the highest bidder, thereby maximizing revenue for developers.

9. Facebook Audience Network

Facebook Ads Info

Facebook Audience Network (FAN) is a prominent player in the interstitial ad network space. FAN allows advertisers to extend their reach beyond Facebook, displaying full-screen ads during natural breaks or pauses in an app’s usage. These interstitial ads are designed to capture the user’s attention without disrupting the user experience.

FAN offers a variety of ad formats, including banner, interstitial, and native ads, which can be seamlessly integrated into mobile applications. The platform leverages Facebook’s powerful data analytics for advanced targeting and personalization, ensuring that ads reach the right audience.

One of the key advantages of FAN is its automatic optimization technology, which adjusts ad placements across the network to maximize reach and engagement. Moreover, FAN’s interstitial ads can significantly enhance advertising efforts by increasing the chances of conversions.

10. HilltopAds


HillTopAds, a UK-based advertising network launched in 2013, is a notable player in the interstitial ad network space. The platform is known for its unique traffic segmentation by quality and activity of users, ensuring that bot or cheated traffic is removed. HillTopAds offers various ad formats, including POPs, Direct Link, Instream VAST/VPAID video, and In-page push.

The platform is designed to maximize the efficiency of ad monetization, offering real-time stats and analytics, solutions for ad-blocking, and optimized targeting tools. HillTopAds also provides a self-service platform, allowing advertisers to easily launch and optimize their ad campaigns.

One of the key features of HillTopAds is its automatic rotation of the best-converting ads, which helps to maximize the revenue for publishers. With its commitment to delivering high-quality traffic, HillTopAds has become a preferred choice for many publishers and advertisers worldwide.

11. Bidvertiser


BidVertiser is a versatile ad network that caters to both publishers and advertisers by offering a range of ad formats, including interstitial ads. It supports monetization across various platforms, from websites to mobile apps, and even toolbars and extensions. With a focus on compliance and safety, BidVertiser ensures that all ads are thoroughly scanned, providing a secure environment for users and publishers alike.

The network employs in-house AI technology to optimize ad performance, aiming to maximize revenue for publishers and ROI for advertisers. BidVertiser’s self-serve interface simplifies campaign management, and its targeting options, such as geotargeting and retargeting, allow for precise audience reach. This ad network is recognized for its global coverage and commitment to high-quality traffic, making it a competitive choice in the interstitial ad space.

12. AdCash


AdCash is a global online advertising platform that stands out in the interstitial ad network arena. It offers publishers and advertisers a suite of high-engagement ad formats, including interstitial ads that are known for their high conversion rates. These full-screen ads are strategically placed at transition points within content, capturing user attention without being overly intrusive. AdCash’s interstitial ads are designed to deliver a seamless user experience, which is crucial for maintaining user engagement and retention.

The platform’s advanced targeting capabilities, combined with real-time statistics and analytics, empower publishers to maximize their ad revenue potential. AdCash’s anti-fraud technology ensures that traffic is genuine, thereby safeguarding advertisers’ investments and enhancing campaign effectiveness. With a global reach of over 200 million unique users daily, AdCash provides extensive coverage, making it an attractive option for those looking to monetize their digital content or expand their audience reach.

13. Start.io


Start.io, formerly known as StartApp, is a distinguished player in the mobile advertising landscape, particularly renowned for its interstitial ad offerings. This network leverages its extensive reach, with over 500,000 active apps and a monthly user base exceeding 2 billion, to provide advertisers with significant exposure and publishers with lucrative monetization opportunities.

Start.io’s interstitial ads are designed to captivate users by appearing at strategic moments, such as transitions within apps or games, ensuring maximum engagement without disrupting the user experience. The platform’s utilization of advanced data analytics and AI-driven audience segmentation enables precise targeting, enhancing ad relevance and effectiveness.

Furthermore, Start.io’s commitment to innovation is evident in its support for a variety of ad formats and its emphasis on optimizing ad performance through real-time insights. This approach not only boosts CPMs for publishers but also ensures advertisers achieve their marketing objectives efficiently, making Start.io a compelling choice for those seeking to leverage interstitial ads in their digital strategy.

14. AppLovin


AppLovin Ad Network, a prominent force in the interstitial ad network market, offers a robust platform for app developers and advertisers to engage users with full-screen ads at natural app intervals. Known for its MAX mediation platform, AppLovin maximizes revenue through in-app bidding, connecting publishers to a vast selection of SDK networks and DSPs.

The network supports a variety of ad formats, including interstitial, native, rewarded, and more, across multiple platforms such as Android, iOS, and Unity. AppLovin’s interstitial ads are strategically placed to capture user attention during pauses in app usage, enhancing the user experience without being intrusive.

With AppLovin’s advanced analytics and real-time reporting, publishers can optimize their ad strategies and maximize earnings. Additionally, the platform’s anti-fraud technology ensures genuine traffic, protecting advertisers’ investments and improving campaign outcomes. AppLovin’s global reach and data-driven approach make it a top choice for those seeking effective monetization and advertising solutions.

15. Apple Search Ads

15 Best Interstitial Ad Networks 2024 ➔ 18x Conversion 🚀 1

Apple Search Ads stands out as a premier choice for app developers and marketers aiming to enhance their app’s visibility and user acquisition on the App Store. With its focus on monetization, user experience, and performance, Apple Search Ads offers a comprehensive advertising solution that aligns with the core objectives of the best interstitial ad networks.

At the heart of Apple Search Ads is its ability to deliver targeted ads to users at critical moments throughout their App Store journey. Whether users are just starting their search on the Today tab, actively searching for apps, or browsing product pages, Apple Search Ads ensures that your app is discovered by potential users with high intent. This targeted approach is supported by a robust privacy framework that respects user privacy while still allowing for effective ad targeting.

The platform’s cost-per-tap (CPT) pricing model ensures that advertisers only pay for actual engagement, making it a cost-effective option for apps of all sizes. Additionally, the flexibility to set and adjust budgets, along with the ease of creating ads using App Store Connect metadata, simplifies campaign management for advertisers.

Performance metrics are readily accessible through the Apple Search Ads Advanced Campaigns dashboard, providing valuable insights into campaign effectiveness, including impressions, taps, installs, and conversion rates. This data-driven approach enables advertisers to optimize their campaigns for better performance and ROI.

Future Trends and Tech in Interstitial Ads

Emerging Trends and Technologies in Interstitial Ads have significantly shaped the digital advertising landscape, offering both challenges and opportunities for marketers and developers. Interstitial ads, known for their full-screen format that captures user attention during transitions within apps or websites, have evolved to become more engaging and less intrusive.

Recent statistics highlight their effectiveness, with interstitial ads delivering 18x higher click-through rates (CTR) compared to traditional banner ads. Moreover, 63% of casual/hyper-casual app developers have incorporated at least one interstitial ad format into their monetization strategy.

One notable trend is the increasing use of rich media and interactive elements in interstitial ads, which not only enhances user engagement but also provides a more immersive advertising experience. This approach leverages dynamic content such as videos, animations, and playable demos, encouraging users to interact with the ad before proceeding to their intended content.

Furthermore, advancements in targeting and personalization technologies have enabled advertisers to deliver more relevant interstitial ads to users. By analyzing user behavior and preferences, advertisers can tailor their messages to align with individual interests, significantly improving the effectiveness of their campaigns.

Another emerging trend is the integration of reward-based models, particularly in mobile gaming apps. These models offer users in-game incentives, such as points or currency, in exchange for watching interstitial ads. This approach has been well-received, with more than 70% of gamers indicating a preference for watching video ads as a way to access in-game content.

Challenges & Solutions in Interstitial Ads

Interstitial advertising, while effective in capturing user attention and generating revenue, faces several challenges that can impact both user experience and campaign performance. One of the primary issues is user annoyance, which can lead to negative perceptions of the app or website hosting the ads. This annoyance often stems from ads being too intrusive or disrupting the user’s activity.

Challenge Accepted meme

Another significant challenge is the potential for misclicks, which not only frustrates users but can also skew analytics by artificially inflating click-through rates (CTR), making it difficult to accurately assess ad performance.

To address these challenges, several solutions have been proposed. A/B testing is a critical strategy, allowing publishers to experiment with different ad placements, timings, and formats to determine what works best in terms of user engagement and revenue without compromising the user experience. Proper ad design is also essential; ads should be visually appealing and relevant to the user, and they should include a clear and easily accessible close button to minimize frustration.

Finally, respecting user preferences plays a crucial role in mitigating annoyance. This includes adhering to best practices such as avoiding ad placement at app load screens or during crucial navigation points, and ensuring ads do not appear too frequently.

Using these solutions, publishers can create a more positive user experience, reduce the risk of misclicks, and ultimately, optimize the effectiveness of their interstitial advertising campaigns.

FAQs Related to Interstitial Ad Networks and Ads

How do interstitial ads impact user experience?

If not used properly, interstitial ads can be intrusive and lead to user annoyance, but with best practices, they can be effective without disrupting the user experience.

What are the best practices for interstitial ad placement?

Best practices include timing ads to natural breaks in app usage, frequency capping, and ensuring ads are easy to close.

How do interstitial ads compare to banner ads in terms of effectiveness?

Interstitial ads have significantly higher click-through rates, up to 18 times more than banner ads.

Are there any limitations on the frequency of interstitial ads?

Yes, it’s recommended to limit the frequency to avoid ad fatigue and maintain user interest, typically one ad per user per hour.

How can I optimize revenue from interstitial ads?

Optimize revenue by A/B testing different placements, using rich media ads, and leveraging targeting to serve relevant ads.

How do I measure the success of interstitial ads?

Success is measured by analyzing metrics such as click-through rates, eCPM, user engagement, and overall revenue impact.

Wrapping Up on Interstitial Ad Networks

As we have seen, interstitial ad networks offer publishers and advertisers a highly effective format for driving user engagement and revenues. With full-screen ads served at natural transition points, interstitials capture attention while complementing, rather than disrupting, the user experience.

However, to maximize results, both publishers and advertisers must adhere to best practices – creative formats should be immersive yet easy to close, ad frequency should be capped, and placement should avoid surprising or annoying users. When executed properly, interstitials can deliver click-through rates over 18 times higher than banners.

For publishers, choosing the right mobile ad network partner is critical. Look for networks that offer extensive targeting capabilities, quality ad inventory across devices and geographies, and favorable payment terms like revenue share models or wire transfers. Similarly, advertisers need to ensure their ads are reaching engaged users on premium sites, so targeting and transparency around inventory quality are key.

As mobile advertising continues to evolve with creative new formats and advancing technologies, interstitial ads show no signs of losing relevance. In fact, video interstitials are an emerging trend, offering even more dramatic canvases for immersive storytelling.

If you have tried any other ad network that has delivered incredible results, then do tell us in the comments section below.😉

Affiliate DisclosureThis post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)

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