Through innovative videos, interactive exercises, and personalized learning paths, aims to empower individuals worldwide to master English effortlessly. We got the privilege to talk with the person behind this innovative platform Korostelin Mykhailo.

With a passion for education and a drive to revolutionize language acquisition, Korostelin has spearheaded the development of an innovative approach that immerses learners in an engaging, immersive environment.

In this exclusive interview with Korostelin Mykhailo, he shares his insights on the future of language learning and the innovative approach that sets Emery apart.

Interview with Korostelin Mykhailo

Let’s hear him out and get some valuable insights from his journey so far!

1. What was the inspiration behind creating Emery World, and how does it differentiate itself from traditional language learning platforms?

Back in 1999, Emery started its journey as a brick-and-mortar English school in Ukraine, spreading across numerous locations. Since then, it’s been more than just a place to learn English—it’s been a beacon of transformation for thousands of students. Over 30,000 individuals have walked through our doors, eager to unlock the secrets of the English language. And over 30,000 of them walked out of those doors speaking fluent and confident English, able to successfully achieve their work and life goals.

What set us apart? Our teachers didn’t just stick to the traditional playbook of textbooks and repetitive grammar drills. Instead, we delved into the fascinating realm of psycholinguistics, crafting an engaging learning experience that was both effective and enjoyable. By immersing our students in real-life applications and infusing each lesson with emotion and laughter, we helped them grasp English the way native speakers do.

But then, something sparked within us—we realized we were just scratching the surface. Our vision expanded beyond the confines of physical classrooms. We wanted to reach learners worldwide, offering them a revolutionary approach to mastering English once and for all. Our goal? To empower individuals to learn at their own pace, without breaking the bank.

Enter Emery, the English learning platform that bridges the gap between costly, time-consuming courses and generic language apps. We offer the best of both worlds—tailored learning experiences that don’t cost a fortune.

Imagine having your own personal English tutor right in the palm of your hand. That’s exactly what Emery offers. With a simple subscription, you gain access to a treasure trove of learning tools designed to make mastering English a breeze.

First up, our groundbreaking Video Dictionary revolutionizes the way you memorize words, while our clear and concise grammar explanations make even the trickiest topics easy to grasp. Dive into listening comprehension tasks and engage in fun exercises tailored to enhance your English accent.

But here’s where things get really exciting—Meet “Talk to Emery” and Video Call, exclusive features that set us apart. Practice your speaking skills by streaming your responses to prompts or engage in real-time conversations with our language facilitators. And the best part? There’s no need to wait for a scheduled session—our native speakers are available 24/7, ready to help you perfect your English anytime, anywhere.

🔥 Follow Korostelin Mykhailo on Linkedin to get more updates about Emery.World and future product releases.

2. Can you walk us through the process of curating the 100,000 educational videos on your platform, and how you ensure they align with your “true-to-life” principle?

Instead of mere translations, we provide in-depth explanations from native speakers. They break down each word in simple terms, often weaving in captivating stories to ignite emotion and ensure lasting retention. Plus, they demonstrate how the word is used in real-life contexts, bringing language to life.

The words featured in our Video Dictionary are aligned with our Emery study program, which emphasizes practical, real-world English usage. Every word is handpicked to enrich your everyday conversations and interactions.

Here’s something fascinating—our educational videos are never scripted. Every piece of video content (apart from, maybe, grammar explainers) is authentic and spontaneous. We let our native speakers freestyle, allowing their unique personalities to shine through. This approach fosters a deeper emotional connection with our students, making learning not just effective, but also enjoyable. So, when you watch our videos, you’re not just learning—you’re connecting with real people who are passionate about sharing their language and culture with you.

3. EmeryVerse combines asynchronous learning with live conversations. How do you strike the right balance between these two components for optimal language acquisition?

At Emery, we know that live conversations are the heart and soul of mastering English. That’s why we make sure our students have the chance to improve their speaking skills every 2-3 lessons, ensuring they constantly have English speaking practice and feel comfortable using newly acquired knowledge in real life. We believe that conversational tasks are essential for breaking down language barriers and becoming fluent in English.

But we also recognize that language learning isn’t just about speaking fluently. Doing the same thing over and over can get dull, no matter how exciting the conversations are. That’s why we offer a diverse range of practical tasks to keep things fresh.

From grammar exercises to fine-tune your rules, to karaoke sessions with catchy tunes to perfect your pronunciation and remove any foreign accent, we’ve got you covered. Plus, there’s “Talk to Emery” where you can stream in English, record your answers to different relevant prompts, and receive valuable feedback from our teachers.

With Emery, your learning experience is well-rounded and flexible. You have access to all these activities at any time, allowing you to tailor your learning journey to suit your needs and preferences.

4. Humor and emotions are central to your approach. Can you provide an example of how you incorporate these elements into your learning materials?

Of course! As you’ve rightfully noticed, we inject humor and emotion into every activity we offer on our platform. Everything from our grammar explainers to karaoke-style tasks has a bit of that.

For example, our grammar videos aren’t your typical lectures—they’re packed with storytelling and teacher anecdotes. By weaving emotion into the rules, we make them stick in your mind, ensuring that even the trickiest concepts become clear and unforgettable.

And who said learning vocabulary had to be boring? Not us! Our karaoke tunes, custom-made for Emery, feature the very words from our learning program. With funky lyrics and catchy melodies, you’ll find yourself humming along all day long. It’s a surefire way to cement those words and their correct pronunciation in your memory.

But we don’t stop there. Our Talk to Emery exercise is all about sparking your curiosity and passion. Forget about dull questions—we want you to really think and feel. That’s why our prompts are designed to provoke emotion and ignite meaningful conversations. It’s not just about practicing English; it’s about expressing yourself and engaging with the language in a way that’s truly fulfilling.

5. What are the biggest challenges you’ve faced in scaling Emery World to a global audience, and how have you overcome them?

There are a few.

One of our biggest challenges is standing out in a crowded market. With new language learning apps and platforms popping up every day, it’s tough to grab people’s attention, especially when giants like Duolingo dominate the conversation.

But here’s the thing—we’re not just another app in the sea of language tools. Unlike Duolingo and similar apps, we offer comprehensive English courses that cover every aspect of language learning, from vocabulary and grammar to listening and speaking skills.

Communicating the true value of our platform to those who haven’t yet discovered Emery is no small feat. It’s easy for people to overlook us at first glance, but once they dive in, they’ll see that we’re so much more than meets the eye.

6. How does Emery World adapt its content and teaching methods to cater to learners of different ages, proficiency levels, and cultural backgrounds?

We kick things off with a quick English test designed to pinpoint your current proficiency level. This helps us tailor your learning experience to fit your needs perfectly, ensuring rapid progress and maximum effectiveness.

Once your level is identified, you’ll gain access to your very own personalized learning program. This program is like your roadmap to success, guiding you through various milestones that cover everything from your current level to full language proficiency. It’s a step-by-step approach that’s customized just for you, making your journey to English mastery smooth and straightforward.

7. Can you share some success stories or testimonials from Emery World users who have significantly improved their English skills using your platform?

Ahhh, that’s a difficult question—we have plenty of success stories we’re proud of, and it’s almost impossible to pick just one. People with all kinds of English learning goals sign up to Emery—some seek to improve their English in preparation for a job interview at an international company, some want to break the language barrier and feel more confident traveling around the world, others want to relocate to an English-speaking country. And the best part is that they all achieve those goals—some do faster than others, but overall, we have extremely high satisfaction rates among our users.

8. What role does technology play in enhancing the learning experience on Emery World, and what innovations are you exploring for the future?

At Emery, technology isn’t just a tool—it’s the beating heart of our platform. Meet Emery, our virtual assistant who’s here to guide you through your English learning journey. With Emery by your side, studying becomes more than just a task—it’s a fun and engaging experience that you’ll actually look forward to.

But we’re not stopping there. We’re constantly pushing the boundaries of technology to enhance your learning experience. In the future, we’re excited to introduce an AI teacher that mimics a real person, providing natural language comprehension and conversation speed. While current AI models may lack authenticity, we’re confident that advancements will soon bridge that gap.

However, let’s be clear—we’re not replacing humans with machines. Our goal is to offer continuous learning opportunities to all students, round the clock. Tasks generated by AI will still be carefully reviewed by our teachers to ensure top-notch education and feedback.

And that’s not all. We’re also working on advancing our karaoke functionality. Imagine Emery using AI to assess your pronunciation as you sing along, providing instant feedback to help you improve. It’s all part of our commitment to making English learning not just effective, but also enjoyable and innovative.

9. As the CEO, what is your long-term vision for Emery World, and how do you plan to maintain its position as an innovative and effective language-learning solution?

In the future, we want to expand Emery World into EmeryVerse, a special virtual space not only for learning English but also finding friends, making real-life connections, studying other subjects and other languages.

We believe that our unique methodology, Avalanche, is suitable for all sorts of language studies. By using emotions to convey information, we can really make it easy to understand even the most complex concepts and effectively retain acquired knowledge.

We’d like to also expand the arsenal of tools Emery uses to teach — on top of video content, we’d like to offer our users auditory effects, virtual and augmented reality elements, etc. We’re really looking to create the most interactive learning environment people can submerge themselves into.

We are grateful to Korostelin Mykhailo, CEO and Founder of, for sharing his valuable insights on the future of language learning.

With its innovative video-based approach, Emery is revamping the way adults learn English and empowering them to explore the world without boundaries.

BloggingEclipse looks forward to witnessing the impact of Emery.

Affiliate DisclosureThis post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)

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