You must have heard about lots of SEO tools that can give the best ranking on search engines. Google ranking algorithm keeps on changing every week by five to ten times. And to be at the top, you have to use the best SEO tools.

Moz and SEMrush are the most popular ones among all. But when it comes to choosing one among both, it is a hard decision.

Hence, we have done a detailed feature check for both the SEO tools to help you get the best one. The pricing of Moz and SEMrush is almost the same, but the features are distinct. It was a daunting task for us to come with the best and right SEO tool, but it will surely get easier for you to choose one after reading the whole article.

This article has featured a detailed ✅Moz vs. SEMrush comparison that helps you choose the best SEO tool for your business.

Don’t forget to view our detailed review of the SEO tools at the end. We will tell you what is highly recommended by our side. Also, grab some coupons to get the tool with major discounts. so stay tuned!

Moz vs. SEMrush 2024: Which one should you choose?

Moz vs. SEMrush


Moz is a new and emerging competitor of SEMrush, and it has some of the best features in its kit. This tool is useful for digital marketing professionals, small businesses, and MNCs as well. The story of Moz is very different when compared to SEMrush.

Earlier it was just a small agency providing several digital marketing ideas, but later it emerged as a full-stack tool.

Hence it covers all the features required to do your SEO. The best part about my Moz is it even provides some free tools to the customer, and it is available just after you have signed up to the account.


SEMrush is a popular SEO tool developed long back and is in the market, serving lots of businesses with the right keywords and backlinks. The tool is not just limited to SEO; one can also do different activities relating to search engine advertising or PPC advertising.

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Apart from all these, you can even do social media marketing, content marketing, and marketing research effectively with this tool. When you buy this SEO tool, you get all these features in the kit to cover all search engine optimization aspects.

Detailed comparison between Moz and SEMrush

Below you can find an in-depth review of Moz and SEMrush features. Some more features are unique and different; hence we have covered it in the below section.

We compare both these solutions in terms of:

  • Domain analysis
  • Keyword research features
  • Backlink analysis and building
  • Broken link analysis
  • Site auditing

Domain analysis

The best feature of Moz and SEMrush is the simple domain analysis, through which you can get an overview of how your domain will perform across different search engines. This will help you to see SEO, and you can make improvements.

Moz Domain analysis

You can also check your competitor’s website to understand what all new things to perform to outrank them in search results.

All you have to do is enter the URL into Moz or SEMrush, and you will get a detailed analysis of:

  • Number of external links
  • Number of keywords
  • Competing domains
  • Anchor texts
  • Authority score results

It’s easy to do domain analysis on both the tools, but we prefer SEMrush the most because of its clarity. Spot the domain overview section in SEMrush or Moz (which is difficult in Moz) and enter the link.

SEMrush domain analysis

If you want to check your competitor’s data, then set up a Moz campaign, and it will give you a detailed analysis report. The SEMrush approach towards this feature is a bit lenient because you don’t have to do much groundwork; it already provides you with keywords and links.

With SEMrush, you will also get to know the monthly traffic, which still lacks in Moz. Although the results can be a bit inaccurate, we suggest you not depend on it entirely.

Keyword research features

So you can do a lot by the keyword research feature of Moz and SEMrush, and also it is an important factor in SEO.

Moz keyword overview tool
  • Find What The Reader is searching for that particular keyword.
  • The difficulty of any keyword
  • Current ranking of the keywords
  • In detail suggestion for other related keywords

You will be able to get the above-given information from both the tools Moz and SEMrush. All you have to do is locate the keyboard overview tab and Enter the keyword to get the information.

The next thing which you will see on your screen is the keyword difficulty score, sites, and search volume to get the best ranking. You will also get a list of related keywords you can use in your blog or article.

SEMrush keyword overview tool

SEMrush will give you a percentage score, whereas Moz will provide you with a score of 100. The highest score indicates the difficulty and importance of the keyword. It was difficult for us to find the best between both about this feature. Hence both are best in the keyword research manager or keyword research list!

Backlink analysis and building

You can evaluate how the site will perform in the search engine with the help of the backlinks. Moz and SEMrush both can help you to understand your backlink’s profile at its best.

Moz Backlink analysis

When you enter the domain name on Moz and SEMrush, you will see a list of backlinks suitable to your name. Both the tools have their indices if the web to provide the best data to their users. But we liked SEMrush the most here because of its statistics and facts related data, which gives the relevant and accurate results.

In the case of Moz, you will not get any figures, just a recommendation. But it finds more domain links than SEMrush. The information you will get in the report are:

  • Lost domains and new domains
  • Anchor text
  • Quality links based on number or ranking
  • Dofollow and Nofollow number.

But with SEMrush, you will get some more data like backlinks by industry and company along with a list of toxic links.

You can even build a backlink by Moz feature called Link Interest and SEMrush feature called Backlink Gap. All you have to do is compare your URL with the competitor’s website, get a list, and reach out to the owners asking for a backlink.

So in all, SEMrush is a much better choice as it automatically analyses any domain content and gives a list of websites to target.

Broken link analysis

Broken link building is one of the important and intends SEO building tactics used by many businesses. You can find a broken link that leads to nowhere from a website, then suggest your backlink to help them improve their SEO.

Hence, you can easily find more backlinks through this tactic that will automatically help you perform better.

We found this feature complicated in Moz, as you have to create a campaign first and then examine the broken links, which is a bit tiring work to do. Additionally, you will be required to export all the data in the spreadsheet and send it directly to the owner.

But with SEMrush, all you have to do is do a project, and they will do the full side audit and list it into the CRM pipeline to outreach with the platform directly.

Site auditing

The next best feature by Moz and SEMrush is ‘side auditing’ through which one can evaluate how well their site is performing from the technical SEO point of view and on-page perspective.

SEMrush Site auditing

You will get a detailed report of the below-given issues, causing you problems to rank higher:

  • Missing headings
  • Extreme usage of keywords
  • Duplicate content
  • Crawl errors

All these suggestions are very useful to rank higher on search engines. However, we feel that SEMrush is more flexible and user friendly because you get all the information at a place.

The on-page SEO checker will give you a detailed suggestion of which keywords to add, which websites are best to approach for backlinks, the content’s length, and internal link strategies. Once you identify the issues, start working on it to get the best results.

Moz vs. SEMrush: Comparison table

Which is the Best SEO Tool?Moz ProSEMrush Pro
How many numbers of keywords tracked?300 Keywords500 Keywords
Is the SEO report available?YesYes, (custom and white label reports)
Is the site audit available?YesYes
Most accurate keyword volumeNot accurateYes
Is content marketing toolkit available?NoYes
No. of pages crawled100,000100,000
Is the keyword research tool available?YesYes
Competitor analysisYesYes
Customer supportYesYes
Suitable forBeginners, bloggers, SEOs, marketers and agenciesSEO experts and SEO agencies
Get Your Free TrialMoz 30 Day Free TrialSEMrush 30 Day Free Trial

Moz vs. SEMrush: Pricing

As far as value for money is concerned, we found both the tools a bit expensive, as many other SEO tools are fairly priced. However, we will share with you the pricing details of Moz and SEMrush to help you get the better deal.

Basic Plans (Comparison)Moz ProSEMrush Pro
Users Included11
Scheduled PDF ReportsUnlimited5
Social Profiles for MonitoringNA50
Free TrialGet it nowGet it now

Moz Pricing

It provides a free trial for 30 days, which can be extended.

Moz Pricing
  • Standard package for $99 per month
  • Medium package for $149 per month
  • Large package for $249 per month
  • Premium package for $599 per month
  • Enterprise packages are negotiable.

You can get a 20% discount at Moz if you pay directly for a year; however, SEMrush provides a 16% discount.

SEMrush Pricing

SEMrush Pricing
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  • It provides a free trial for 14 days, which can be extended.
  • Pro package for $99.95 per month
  • Business package for $399.95 per month
  • Enterprise packages are negotiable
  • Guru package for $199.95 per month.

Moz vs. SEMrush: Features


  • Compares five backlinks
  • Data ranking for different search engines
  • Longer free trial
  • Amazing priority score feature
  • No cap to the number of users


  • Ease at using
  • Comprehensive auditing features
  • Easy identification of toxic links
  • CRM approach to outreach without leaving the app
  • Quick PPC data
  • Easy data visualization
  • Phone and live chat support
  • A large number of backlinks and keywords

🌟 Moz vs. SEMrush FAQ

🤔What is the Moz rank?

Moz Rank is a unique feature through which you can find the importance of your website’s links. It will recognize the link’s number and quality from the competitor’s page through its algorithm.

🙄What are SEMrush and Moz?

SEMrush and Moz are “keyword manager” and “keyword list” tools. You can find the correct keyword data through these tools, which can help you get high rankings on google.

🤨Which is better Moz vs. SEMrush?

Both the tools have incredible features as far as SEO is concerned, but Moz can give you effective results compared to SEMrush. You can even get the best results from SEMrush if you learn to use it optimally.

🧐Does SEMrush offer a free trial?

Yes, SEMrush allows you to create a free account. When you first sign up on SEMrush, you will get the option for a 7-day free trial option.

Conclusion: Moz vs. SEMrush 2024 | Who is the winner?

Moz is relatively easy to use as compared to SEMrush. Both the SEO tools have the best features; the difference between both was just like a fine grain.

Hence, we would like you to use both the tools personally and choose which one suits you the best. You can take advantage of the free trial period by Moz and SEMrush and make a quick decision for your business or website!🚀🚀

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