Are you looking for the best ways to grow your Instagram account and monetize it?
In this article, we will share some tips that will help you optimize your Instagram account effectively and raise the bar.
Social media presence nowadays is a must for every business as you find a lot of traffic that can be leveraged for making huge profits.
Just like Facebook, Instagram is one of the trending and most popular social media platform with more than 1.5 billion + users active every month.
Although the website is a must for as it proves your presence to internet users across the globe but it is not necessary to have a website for any business. Instagram is one place that allows you to convert users into customers without the need for a stunning website.
A study shows that half of the business accounts on Instagram don’t have a website but still make the most out of it.
Are you eager to learn the best ways to optimize your Instagram Account?
It is time to skyrocket your growth with these useful tips outlined below:
Switch from Basic to Business Account
The foremost key to generate business from your Instagram account is to switch from your basic account to a business account.
But why should you switch from basic to a Business account?
There’s no need to put your brains behind this. Switching from basic to a business account gives you access to new features that help you analyze your account.
When you create your account on Instagram you can set it to private if you don’t want everyone to follow you. But that’s not a good strategy for increasing your business.
Switching your personal account to a business account means your profile is in public mode and anybody can follow you're and like your posts and view your stories.
Focus on Your Profile
Do you remember when your teacher in the classroom used to call out your names for attendance?
Yes, you got that correct!
It is your name that matters a lot. When your name was called out you would stand up and say Present Madam.
This principle works very well at Instagram.
With a business, account try keeping the account name as your business name. If not the complete username at least shows the first part of username with your business name.
This is because people will recognize your brand when they search for your business. And with the correct business name used in your profile, they are likely to land on your Instagram account.
You can keep the profile name at the time of creating a new account or edit it afterward. It’s quite simple.
Just like you have chosen the business name as the first part of your username, you can also add the full business name to the name section of your profile.
When people search for your account they will find your account full name below the username.
Attached to your username and account name is a round profile picture. Now, this profile picture is your identity. It is the face of your complete body that signifies your brand.
So make sure you upload your brand logo or business icon as your profile picture just like other social media accounts. It doesn’t matter what size and shape your picture is, Instagram will crop it into its specified size and upload it in a circular shape.
If you don’t have your company logo ready to be uploaded as the profile picture then you can edit it later using the edit profile button.
- Make sure your bio is relevant to your business. You can write up to 150 characters in your bio so use it well. Include information about you & your business including what niche you work in.
You can include some related hashtags that define your business and gives a reason for the visitors to follow you.
Link In Bio
Instagram provides an option for showing your website or blog link in your profile. This link is trackable meaning that your visitors can click on this link to visit your blog or website.
The only issue here is that you are allowed to show the trackable link in the website box in your business profile. The problem is if you want to drive your customers to your blog with the latest posts or videos then you have to keep changing this link every time.
How to guide your followers to click the link in your bio?
One way to leverage your visitors to click the link in your bio is by mentioning a caption in your post like “Link in Bio”. This way you are requesting your followers to divert to your website by clicking the trackable link in your bio.
So whenever you are running an exclusive discount offer on a particular product/service or a takeover, the only effort required is changing the bio link and your customers will be happy to grab that offer.
It is a good practice to use UTM shortcodes to track the number of visitors on your website or blog driving from Instagram.
Start Instagram Ad Campaigns
Instagram is one of the biggest and hottest sources for online advertising and media buying. From companies to affiliate marketers and brands using Instagram to sell their products and getting more engagement. It's considered one of the most converting paid traffic source due to huge ad visibility with more CTR.
If you want to increase your brand engagement, Try paid campaigns gon Instagram. There are numerous of placement opportunities. You can either promote your Instagram profile, website, business, or even product.
Make sure you use top converting creatives and attractive titles to increase click engagement. Choose Canva to get exciting Instagram banners and ad creatives.
Ensure your photos are of high-quality as visitors will swipe through your photos and like them based on the subject matter and clutter-free images. If photos are blurred or not clear on zooming in then you won’t get a lot of likes and your followers will unfollow you after some time.
Make sure your photos are optimized for better quality. Use some tools to compress the images without hindering the quality of the image.
Do you want to know the secret ingredients of posting an Instagram photo?
Here’s the secret sauce to success!
The subject of the photo should be relevant that shows some cherishing moments or candid. Smiling faces are the most attractive ones and immediately captures the visitor’s attention.
Although Instagram offers photo editing options with filters to change the background of your photo it is best practice to use some photo editing tools before posting it.
Editing photos doesn’t mean you got to be excellent with the Photoshop tool. You can download any editing app in your smart phone and start editing right away. Just spend some time in editing and give your photo a stunning look.
An awe-inspiring photo grabs massive visitors so try your best to present high-quality images and don’t let your followers fade away.
Stay Consistent but with a Thoughtful Approach
Posting pics on instagram consistently doesn’t mean you post anything that is irrelevant to your business. Make your brand voice stand out.
One thing to keep in mind is your photos should not hurt anyone’s sentiments instead make people laugh without the need of apologizing for uncertain pics.
You have to post every week frequently because if you don’t you will lose your followers. If you are busy in your work and don’t remember posting then use automation tools that post your contents automatically to your Instagram profile.
You can ask followers to tag someone who they know. Once tagged the person will visit your post and will also become your follower. This way your followers will increase.
Don’t use too many hashtags but whatever you use should be well researched and trending for the target audience.
The geotagging feature of Instagram could be very well used to tag the place you visited. This lets people find your profile when they search for the same place and increases the chances of getting new followers and likes
Analyzing your audience's behavior is a must. This can be done by looking at the insights and views of your story.
If you know what time your audience is active maybe before going to bed or waking up in the morning with a cup of coffee and scrolling through all the stories, you can grab their attention.
We hope you enjoyed reading these proven tips to optimize your Instagram account. Please don’t forget to share your comments below and don’t forget to share this post on your social circles.