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Oribi Review 2023: Is it the Best Marketing Analytics Tool?

Hello! Now answer this quick, how much do you depend on Google Analytics? This could be tough to answer because Google Analytics has been the most powerful and widely used analytics tool till now. But today, we are going to give ✅Oribi Analytics Platform Review. A little birdie told us that Oribi offers even more actionable insights and tries to give a tough competition to Google Analytics.

How much of the above statement is really true? At this development stage and so many years of bonds with Google Analytics, could you consider switching for better? Even if you do, what is the chance that Oribi will perform better than Google Analytics? Well, we will see all about that in our Oribi review today.

We know how much this article matters to you because there is not much information about the Oribi Analytics platform. So, keep reading this article till the end to get to know everything about Oribi you wanted to.

Detailed Oribi Review

Oribi Review

You might have already heard about Oribi. If you are in digital marketing, then Oribi is not a brand-new concept for you. For those, who are new to this, Oribi is an all-in-one marketing analytics tool. Their motto is to enhance mid-size businesses into something more significant by their cutting-edge technology, powerful features, and top-notch optimization guidance.

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Oribi intensely focuses on marketing, product & design. It is a close-knit company with powerful visions. The excellent features of Oribi give tough competition to Google Analytics. It was courageous of Oribi to introduce something in the market, which is already ruled by one of the top-most companies worldwide.

Key Features of Oribi

The most challenging part of trusting a small venture over a big one is its effectiveness. If you want to try Oribi, you should have complete knowledge of its integration. Therefore, keep in mind that it is crucial to know where Oribi stands regarding their features to make a firm decision. Analytics is confusing, let us see how Oribi makes it easy for you:

#1. Insights & Trends

Insights & Trends

When you get overwhelmed with the piles of data, then market insights come to the rescue. With Oribi, you can get a clear vision of how to turn the data into action. With Oribi, get complete insights into the market and the ongoing trends, so you always know what your company needs to make its presence impact.

With Oribi, you get to:

  • Understand the latest trends and always stay ahead of the game
  • Get powerful insights
  • Access only the relevant information

#2. Event Tracking

Event Tracking

Till when are we going to depend on the developers to track the progress of any project? With Oribi, you need NO technical knowledge. Oribi makes you fully independent of the developers. It automatically tracks every button you click and the page you visit for you.

With Oribi, you get to:

  • Not maintain any events. All the events or projects are updated automatically.
  • Define all your conversion roles without even getting into the technical stuff!
  • Also, you can track and compare multiple events and campaigns by their UTM.

#3. Funnels and Correlations


If you are getting good traffic to your website already, do you want to stop with that? We cannot be satisfied just with a tad. You need to consistently optimize your website, to drive more and more traffic every day. Oribi’s optimization features help you to understand what works and what does not work for your company.

With Oribi, you get to:

  • Get to know when you lose prospects, even across domains.
  • Know which event drives maximum conversions to you.
  • Never miss anything with Oribi’s great insights!

#4. Marketing Channel Analysis

Marketing Channel Analysis

You do not want to end up investing in the wrong channels every time, do you? Unlike Google Analytics, Oribi guides you in every prospect. It gives a clear indication of the possible profit-making media. Oribi helps you spot the channels and quickly acquire the most engaging ones that lead you to a greater conversion rate.

With Oribi, you get to:

  • Stay always on top of new referrers and spot opportunities.
  • Evaluate how much every channel contributes to your conversion rate.
  • Compare multiple campaigns with the help of Oribi’s UTI.

#5. Visitor Journeys

Visitor Journeys

Every visitor visits with a different intention to your website; you cannot count on everyone. It is not easy to understand every visitor’s pattern. But how about we tell you that with Oribi, you get to know each visitor’s standard way? You can keep track of what they are showing interest in and what is making them bounce of!!

With Oribi, you get to:

  • Connect email addresses to match the journey with all your visitors.
  • You get to keep an eye on every segment’s journey with th help of Oribi’s smart filters.
  • You could keep track of a single visitor through different sessions and multiple domains.

#6. Reports


When you could make a report in just one click, why would you spend hours making one? With Oribi, you get excellent customized reports of your work to share with others. You do not have to keep track of all your prospects to make an insightful report because Oribi keeps track of your steps.

With Oribi, you get to:

  • Have excellent marketing reports to flaunt off your work to others.
  • Customize the look, logo, and data of the report the way you want.
  • You can also schedule your reports to make them share with others automatically.

#7. Marketing Attribution

Marketing Attribution

All the social media platforms like Google, Instagram, or Twitter have different touchpoints. That could be a great issue when dealing with several platforms at once. With Oribi, you get to connect to the touchpoints automatically. You do not hassle between all the marketing activities when Oribi is there.

With Oribi, you get to:

  • Uncover all the touchpoints involved in a conversion.
  • Choose different models to keep track of all of your activities
  • Define the ideal acquisition strategy to meet up all your goals.

These are all the points that make Oribi a far better option than Google Analytics. But is there more? Let us see.

Oribi Affiliate Program

What possibly could be better than hearing that Oribi also offers a way to earn bucks to all the affiliates! All the affiliates can quickly become a part of Oribi’s movement with its share & earn program.

Marketers are all about People

According to Oribi, they love to interact with other marketers. Whether it is through personal relationships or online communities, it does not matter.

With the help of Oribi’s affiliate program, you as an affiliate could easily rake some money. But, what are the steps involved to get started?

Well, in just 3 steps, you could get started with Oribi!

  • Step 1: Sign up

Create your earn & share account

  • Step 2: Get Ideas on how to share

Spark your idea on how to share Oribi through different domains.

  • Step 3: Earn & Earn!

Earn commission on every customer you bring to Oribi.

And that is it! Did you see how easy it is to get started with Oribi if you are an affiliate marketer? So if you are an affiliate, then what are you still doing here? Click on the below link to enroll in Oribi’s ‘Share & Earn‘ program now!

What will you get with the affiliate program?

  • Big commission on every customer you refer to Oribi
  • For every 1 customer you bring, you get $500 with a recurring commission of $90/mo.
  • Priority support
  • Dedicated account manager
  • Training sessions
  • Marketing materials

Oribi Pricing Plans

Oribi got 3 different pricing plans for Business websites, Ecommerce shops, and Marketing agencies.

For Business Websites ($630/Mo)

Oribi Business Pricing

The plan includes:

  • Track Up to 3 Domains
  • 6-Month Data History
  • Channel Analysis
  • Funnel Optimization
  • Automated Event Capturing – Unlimited
  • Custom Reports
  • Visitor Journey and Email Capturing
  • 100% support
  • Webinar access
  • Analytics Bootcamp
  • 1:1 Onboarding

For Ecommerce Shops ($540/Mo)

Oribi Ecommerce Pricing

The plan includes:

  • Track Up to 3 Domains
  • 6-Month Data History
  • Channel Analysis
  • Funnel Optimization
  • Budget Planning
  • Automated Event Capturing – Unlimited
  • Custom Reports
  • Visitor Journey and Email Capturing
  • 1:1 Onboarding

For Marketing Agency ($900/Mo)

Oribi Agency Pricing

The plan includes:

  • Unlimited Customers
  • 2 Years Data History
  • Channel Analysis
  • Funnel Optimization
  • Budget Planning
  • Automated Event Capturing
  • Custom Reports
  • Visitor Journey and Email Capturing
  • Export Unlimited Events to Facebook, Google Ads & More
  • Export Unlimited Smart Audiences
  • White Labeling & Custom Design for Your Reports
  • Advanced User Management
  • 1:1 Onboarding

Oribi also offers a free trial if you want to check out the platform before going for a real-huge investment. You can also get in touch with them by contacting them at [email protected]

🌟 Oribi FAQ

What is Oribi?

Oribi is an analytics tool that helps you to get data and other information from web pages. Oribi provides all the functional tools that allow you to overview your website metrics.

Does Oribi allow me to create a free account?

Yes, Oribi enables its user to create a free Oribi account. You can easily start your free trial at Oribi.

Can I use Oribi in a team?

Yes, you can use Oribi in your team. You need to go to the account setting on the dashboard and invite the member you want to access your account.

Which is better, Oribi Vs. Google Analytics?

Both the tool that is Oribi and Google Analytics are best at their place. Many people used Google Analytics as it provides information on traffic, bounce rate, etc. On the other hand, Oribi is a tool designed to help people get the right data about their site. It provides features like event building & tracking, funnels, marketing attribution, etc.

✅Can Oribi replace Google Analytics?

Google analytics is traditional but powerful analytics software developed and managed by Google. And its hard to say that any software or tool right now has capability to replace google analytics. However Oribi is much smarter when you need more information on your campaigns or pages performance. Try oribi risk free.

Conclusion: Oribi Review 2023 | Should you go for it?

Although Oribi is a little pricey, it is worth a shot if you are looking to switch over Google Analytics. With this, we will wrap up our take on Oribi analytics platform review. Feel free to comment down in case of any suggestions.🙂

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Lisa is fond of reading and writing about technologies and software. This is the reason she has been writing about different niche from the past one year. She loves to read, write and embrace new ideas. Because of her passion to write creative articles, has led her reach pinnacle.

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