Affiliate DisclosureThis post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)

Similarweb Vs. Semrush 2022: Which is Better for Your Business? | In Depth Analysis

Similarweb Vs. Semrush

Semrush is a great tool for marketers and can provide many insights into the history of your industry. Similarweb is one of the most popular tools out there and provides great marketing insight in different areas. Without access to certain tools like website traffic analyzers and competitor research, digital marketers and bloggers would have difficulty planning their campaigns. But with tools like Semrush and Similarweb, it becomes easier for you to access information that would otherwise be difficult to gather.

A common debate among SEO professionals these days is which of these two popular tools, Similarweb Vs. Semrush, is the better choice. While Semrush has been a leader in their industry for a long time, it is surprising to see Similarweb giving them some tough competition. There are many uses of these SEO tools. Some of these tools offer a variety of advanced features. Let’s take a closer look at what both of these tools have to offer. Discover more about Semrush and Similarweb in this post, and find out which one is the best fit for you!

Similarweb Vs. Semrush: Overview

Similarweb Review

Similarweb offers a variety of services: Digital Research Intelligence, Digital Marketing Intelligence, Sales Intelligence, and Investor Intelligence. However, in this post, we will only discuss Digital Marketing Intelligence in detail as it is more relevant. The Similarweb app allows you to explore trends in the industry and receive insights.

Also read: Similarweb Review: Website Traffic Analysis Tool? (Top Features & Pricing)

Similarweb Review Dashboard

Let’s take a closer look at its features:


Keyword Research

When it comes to keyword research, Similarweb’s software is powerful and useful. You can use the software to find target keywords and sort them by various parameters or track search traffic. You can create future keyword lists and organize them quickly. Their feature, Traffic Share Split, allows you to see how much traffic different keywords are generating for your website.


Competitive Analysis

Similarweb helps you benchmark your performance against competitors across various channels. It also helps you analyze internet traffic and social media resources to create a stronger digital marketing plan. You can use this tool to study your competitors’ strategies, as well as identify any timing or keyword marketing ideas that can benefit your company. With Similarweb, you can use their analytics to track your competitors’ backlinks and referrals. Additionally, they allow you to analyze the performance of your advertisements on search engines as well.

Similarweb is an advanced SEO marketing tool that offers a lot of information and insights into the internet. It’s easy to use and provides actionable knowledge that can help marketers understand how the company grows over time. Benchmark other ad creatives to see if you’re getting the best performance from ads. This will optimize and improve your current ads so that they stand out more.


Referral Research

With this feature, you can assess the top referring websites to your site and discover traffic statistics acquired just from the domain names mentioned in your backlink report. This tool can help you find, analyze, and optimize your backlinks. This tool also allows you to do a referral website traffic analysis of your competitors. A backlink analysis tool is good for basic SEO strategies. It allows you to find opportunities and figure out how to target them. Referral website traffic analysis can help determine where they come from and what your competitors are doing.


Ad Creative Research

This is the more advanced and helpful feature that lets you examine your competition’s ad campaigns and ad creatives. It lets you get a birds-eye view of your competitors’ campaigns and ad creatives so you can improve. The tool allows you to see how your campaigns perform against the competition and identify top-performing publishers and ad networks.

The tool provides useful insights into which ones to prioritize and use in the future. You should research your campaigns to see what type of ads are most effective. Afterward, you can take ideas from related or similar ones and apply them to your own. For example, if you notice something similar in the bios for two other competitors, you can tweak their themes for yours in order to make them even better.

Semrush Review

Semrush Review

Before we get into the debate of Semrush Vs. Similarweb, let’s first review each platform separately. This will help you understand which one is better for your business and what it can do for you. Semrush is a powerful, industry-leading SEO platform that will allow you to quickly and successfully implement the right SEO tactics for your business. It has all the advanced tools you need in order to get those top rankings and stay ahead of the competition.

Furthermore, it can easily integrate with Google Analytics and other platforms to provide better insight into how your website is performing and how you can improve over time. Plus, Semrush also has a browser extension for Google Chrome and Safari, so you’ll never miss any of its marketing performance updates! Search engine optimization tools can save businesses time and money when they’re not so busy. This specific tool can also help with content marketing, advertising, and social media marketing to make your business stronger.

Also read: SEMrush Review: Free 30 days Trial Account (Worth $199)

Let’s take a quick look at the features this tool offers. Semrush offers a number of features related to search engine optimization, such as:


Keyword Overview

Semrush has an extensive dashboard that gives you a detailed report on any specific keyword. See everything from global and overall keyword volume, keyword variations, SERP and more.


Keyword Magic Tool

This is a tool that Semrush is most known for. It is the main tool for keyword research offered by Semrush. It offers a list of all related SEO keywords with detailed analysis along with key performance indicators for each. Additionally, you can enhance your paid search ads as Semrush can help you find the exact match, broad match and phrase match keywords.


Keyword Manager

You can create your very own curated lists of keywords, which you can save for later use.


Local SEO

Boost your local SEO strategies with the help of Semrush’s new tool in its wide arsenal. The local SEO tool can help you in the following ways:

  • Review Management: You can view and respond to your customer reviews directly from your Semrush dashboard.
  • Local Rankings Report: See where your business ranks locally on google with this tool.
  • Listing Management: Stay on top of your local directory by optimizing your Google My business listing.

Technical and On-Page SEO

Semrush Review - On-Page SEO

Get on top of your SEO game with the help of Semrush’s intricate tools that better your on-page and technical SEO. Here are some of the tools that improve your technical and on-page SEO:

  • Markup Report: With this feature, you can access in-depth information on markups used and any implementation errors, if any, for your website.
  • SEO Content Template: This feature gives you recommendations that will help you improve your on-page content, in turn helping boost your SERP rankings.
  • Site Audit: Know which areas of your website require improvement by accessing a detailed report from Semrush.


Off-page SEO helps bring in traffic from different sources. Semrush offers three top-notch backlinking features such as backlink audit, backlink analytics, and link-building suggestions. The Backlink Audit feature studies your backlink profiles to catch any faulty or toxic backlinks, whereas the Backlink Analytics tool helps you analyze backlinks of a website, including competition. This tool helps you find out the data regarding the key referral traffic of your competitors. Additionally, the Link Building tool helps you build new backlinks.


Rank Tracking

With this dashboard, you can see the SEO rankings of your competitors and even track your own. It does so with the help of these three tools:

  • Ranks: with this tool, you can see and track your website’s ranking and compare them with your competition. You can also get a list of websites that are ranking at the top in any industry.
  • Position Tracking: Semrush gives you up-to-date data that helps you track all the target keywords of your website.
  • Sensor: As rankings change, they can become volatile. This tool helps you track the volatility for your Google SERPs.

Competitor Analysis and Research

This section is where we talk about all the advanced competitive intelligence and SEO tools Semrush offers. Here is a closer look:

Semrush Review - Competitor Analysis

Traffic Analytics

You can access detailed, in-depth data for your website, compare this with the data of your competition and make changes as needed. Semrush’s advanced analysis features are helpful for understanding what is going on with your site–which can allow you to figure out how to increase your site traffic since both measures a visitor’s activity. Semrush provides a wealth of data you can use to create more effective campaigns and understand your audience better. They cover all of the topics you need to know, including analysis of your target audience, location insights, subdomains, traffic journey and more.

Keyword Gap

With this tool, you can analyze keywords for four of your competitors alongside your website. This will allow you to find opportunities in their content and stage a competitive advantage.

Market Explorer

This tool helps you analyze web analytics data. This can help you benchmark your performance against competitors, industry average and more. Semrush collects data about over 190 geographies by default. Semrush’s competitors, Similarweb, on the other hand, charges extra for each geographic region you want to add.


Semrush can help you get ahead of the competition. It’s capable of providing a list of keywords to use in your ad campaigns, giving you the ability to look at your competitors’ ads and sorting keywords based on their popularity and effectiveness.

Content Marketing and Social Media

While Semrush provides a full suite of social media management tools to help you manage all your social profiles from one place, it not only includes these functionalities but can also give you exclusive insights into your competitors’ online engagement with social media.

Similarweb Vs. Semrush: Data Collection

Now that we have seen what both tools can do, let’s compare their capabilities one on one and see which is better in which aspect:


Similarweb Review Competitive Analysis

If you want to be thorough with your website analytics, you might start with Similarweb’s web crawler. They use the crawler intensively and visit a lot of search engine pages and websites, providing constant status updates. In addition, it also has a supplemental search tool that assists in performance analysis. Similarweb is able to generate crucial information on user and traffic behavior all while capitalizing on its user panel.

👉 Click here to get started with Similarweb and win your market online.


YouTube video

Semrush is built on its keyword database. The company’s famous search engine optimization software provides invaluable information for those who want to improve their SEO. Its clickstream data made it popular as a web measurement tool providing clientele with insights into website traffic and marketing results. So far, Semrush has gathered over 16.4 billion keywords and 500TB of raw clickstream data from 200 million panelists worldwide. These are basically the keywords with higher search volumes, and their lists of keywords terms are updated constantly so that they’re up-to-date on old trends.


Even though both sites might not provide all of the information that is present on the web, both of them are very good at providing the most relevant data from a specific trending perspective.

Similarweb Vs. Semrush: Data Accuracy


You can potentially expect a slight margin of error when you’re reading Similarweb data, especially since it’s getting compiled from various sources. However, the company has been built to provide insight into the highest level markets that are critical for your success.


Semrush is built on big databases of more than 7.7 billion keywords, with different ones coming from around the world. Semrush is software that allows you to find effective keywords in real-time. Unlike other keyword trackers, it’s not just a keyword tracker – it’s used primarily as a search marketing software.


Semrush wins this round as it has a reputation for providing accurate and trusted data.

Similarweb Vs. Semrush: Keyword Analysis


One of the strengths of off-site optimization with Similarweb is that it provides the ability to track keyword search rankings, making it miles better than standard Google Analytics. Our users are able to determine keywords for their PCC and content strategies–something that’s not always obvious via standard keyword research. This tool works as a traffic share tracker, providing key insights when it comes to your website’s traffic. It is useful when you have a common set of keywords and need to know where followers are coming from.

Similarweb Keyword Analysis

Another outstanding feature of Similarweb is the ability to see where your competitors are trending. Through a traffic share graph, for example, you can progressively track traffic tendencies from 5 of the leading sites. You can see a list of domains worldwide that are similar to your keywords here, and their search engine result position will be shown in a separate column. To find your best keywords, check out Similarweb’s keyword statistics to see those with the highest traffic. This can help you figure out how to tailor your campaigns for greater success.


Semrush’s Organic Search feature is very easy to find! This tool helps you find the most strategic keywords for your website that you can become more successful with. You’ll get exhaustive statistics on search volume, CPC and competitive density. With Semrush’s advanced keyword analyzer, you can find keyword information on other websites that are considered to be relevant to your keywords.

Semrush Keyword Analysis

Semrush is switching things up with the Keyword Magic Tool. It goes beyond simple keyword research to find the key intricacies that really make the difference and propel your business ahead of competitors. Apart from defining the most popular keywords and their proximity, it also helps users define their difficulty and determine other ranking parameters that are triggered by the keywords. This is extremely useful when you’re beginning to develop your keyword strategies. Furthermore, you will also be able to see which questions have been trending based on a specified keyword.

Semrush is optimized for making paid PPC ads. It has an ad builder based on templates that competitors make, which helps you get a competitive advantage.


Paid generic keywords are a great way to generate quick and easy traffic, while organic keywords can improve overall organic visibility. Both Similarweb and Semrush provide valuable insight into these. Both tools provide great keywords for your search campaigns and help you compare the competitiveness of various terms, so you don’t make a costly mistake. You’ll even learn about other domains using specific keywords, which can help improve your SEO campaign. So this round is a tie for both.

Similarweb Vs. Semrush: Competitor Analysis


Similarweb uses its own proprietary algorithm to find domains that are similar to your business. Your competitors may have slipped under the radar without this service. Its benchmarking feature allows you to compare your site against any other domain. You can see these stats from page views per visit, bounce rate, time spent on site, and overall visits.

Similarweb Competitor Analysis

Similarweb is a powerful tool that allows users to discover organic search phrases that potential customers might search for. It gives you the tools you need to get noticed on search engines, likes of which your competitors won’t have access to. Not only will they be jealous, but they’ll also be able to track the amount of traffic that comes in as well as all searches people are making for your product or service.

Similarweb provides a deep view of your competitors’ sites and the content most loved by visitors. This can give you insight into what’s trending in your industry and where people are visiting. To find out more about your competitors’ conversion funnels, you can follow the trail. You’ll also be able to approximate their conversion rates and monitor primary traffic generation campaigns using Similarweb. Similarweb has a variety of tools that help uncover the key ways your competitors are trying to build and maintain leads. These insights will help you get a leg up from your competition.

Similarweb helps you discover prospects for your site or for content creation. It tracks all the sites your visitors. Thus, if your targets are interested in a publication or affiliate relationship, you can help them understand the full depth of their audience and reach them both from the same advertising space.


Semrush’s exhaustive marketing analytics has made it easier for businesses to enter new markets, court agencies’ clients from new industries, or assess investments and advances with a bigger picture overview. Market Explorer provides valuable data for you to strengthen their digital marketing, customer experience, and customer engagement strategies. You can compare website performance metrics, like bounce rates and social media metrics, with competitors that are already in-market in the chosen industry with its benchmark feature as well.

🚀 Start your Semrush free trial today and boost your ranking organically.

Semrush Competitor Analysis

It has an exhaustive list of features, all organized in an extensive dashboard. The Top Pages report is a helpful tool that lets you see what your competitors are doing with conversion. Not only is it interesting to learn about, but it can also help you find out how well your content has been performing at the top level.

Semrush tailors all of your campaign results for you – even much more in-depth data about rivals’ campaigns. You can analyze your audience and competitor’s audiences to see where they are from and ultimately find the best demographic to focus on. Additionally, you’ll be able to get information about your competitors’ SEO, link building, and search campaigns. You may also see what their campaign success rates have been over time.

See digital marketing insights to uncover what your competitors are spending on ads. Plus, get insight into the leading paid search rivals, their corresponding primary keywords, campaign framework and how they’re conducting their PPC activities. As a little plus, Semrush also offers social media analytics to spy on your competitors’ social engagement strategies.


Competitive intelligence is an objective of both Similarweb and Semrush. The features they have contributed to this success such as knowing the market’s best competitors, monitoring the industry and analyzing and extracting insights. They provide strategies that can increase the effectiveness of your paid search and content marketing. Plus, they’re experts in keywords your competitors are using to rank high.

Another common feature both tools have is the benchmarking feature, which systematically compares websites by a number of important parameters. For example, it gathers and analyzes data about the amount of traffic, bounce rate, and more. You can use this data to compare your website against others in your industry. By aggregating the data from a wide range of sources, both of these tools can help you discover what your competitors are doing, which leads to better ways for you to stand out. This round again is a tie as both tools have extensive features that give remarkable results.

Similarweb Vs. Semrush: Pricing Plans

Now that we have seen how both tools compare in terms of features let’s take a look at how much each costs:

Similarweb Pricing

Similarweb Pricing

As mentioned above, Similarweb offers four products. It doesn’t disclose the pricing plans for most of its products. You will have to contact them for a quote directly. However, they do offer a free plan with limited capabilities for their research intelligence product, and they also offer three plans when it comes to digital marketing intelligence. Its Essential plan starts at $249 per month when paid monthly, while its Advanced plan is priced at $449 per month when paid monthly. It also has an Ultimate plan that has custom pricing. Additionally, you can save 16% if you opt for annual billing.

Semrush Pricing

Semrush Pricing

Semrush offers three plans with different features. Its Pro plan is priced at $119.95 per month when paid monthly, while its Guru plan will cost you $229.95 per month when paid monthly, and its business plan starts at $449.95 per month when paid monthly. Semrush lets you save up to 17% if you pay annually and also offers a custom plan that is tailor-made for your needs.

Similarweb Vs. Semrush: Pros & Cons

Let’s take a look at the merits and demerits of each tool:

Similarweb Pros & Cons

  • It has very powerful keyword research capabilities.
  • Its free plan lets you understand its basic functions.
  • It has exhaustive website analytics that lets you know what’s working and what’s not.
  • Its free plan has very limited capabilities doesn’t really help you understand all the features.
  • It does not offer content or social media tools.
  • It does not offer a free trial for any plan. This makes it hard to judge the tool properly.

Semrush Pros & Cons

  • It has an exhaustive suite of tools specially catered for SEO.
  • Extra features that help in social media and content marketing.
  • Powerful keyword research capabilities.
  • You can understand its working with a free trial available for every plan.
  • The interface may be difficult to understand at first. Thus it does have a slight learning curve.

🌟 Top FAQs on Similarweb Vs. Semrush

What is Similarweb used for?

As we all know, the success of any business depends on how well you know your competitors. Similarweb is the world’s leading web analytics tool that allows you to see what’s driving your competitors’ success, discover emerging markets and industries, and find the best opportunities to compete. By using Similarweb, you will get detailed insights into search performance, online marketing, conversion rates, and much more.

Is Similarweb for free?

Similarweb tool has all the features you need to grow your business. Get insights into your competitors’ website performance, organic search visibility, and more. If you are new to Similarweb, then you can try this tool for free to develop your digital strategy.

What payment does Similarweb support?

You can purchase any of the Similarweb paid plans via Credit Card, Visa, Mastercard, AMEX and Discover.

Is Semrush a good tool?

Semrush is the number one tool for SEOs and marketers. With Semrush, you can stay on top of your competitors’ strategies and see what keywords they’re targeting, what sites are ranking, how many backlinks they have, and more!

Can I try Semrush for free?

Absolutely! Semrush offer a free trial period to all its new users that help them test its powerful features for free.

Which Semrush plan is better for me, Guru or Pro?

Semrush Pro plan is the best option for you if you are a blogger, freelancer, or in-house marketer with little budget. If you run an SEO agency with various clients or work as an SEO consultant, you should go for the Semrush Guru plan.

Is Semrush worth the money?

Yes! Semrush is an award-winning SEO tool that is worth your investment. All the tools of Semrush are designed to deliver you a competitive edge. It gives you all the detailed data you need to optimize your rankings.

Can I cancel my Semrush subscription?

Yes, Semrush allows its users to cancel their paid subscription. They can even downgrade or upgrade their Semrush plan at any time.

Is Similarweb more accurate than SEMrush?

Both Similarweb and Semrush are excellent SEO tools with the same accuracy level. For small to large-sized websites, Semrush provides better results. On the other hand, Similarweb also gives you detailed insights about your website. The online traffic data provided by Similarweb helps you get a clear view of real-world web performance and also helps you build long-term digital strategies for your business.

Bottom Line:

As we have seen above, both tools are superior and almost neck-to-neck when it comes to most metrics.
But we will have to give our overall win to Similarweb as it has more products and capabilities that let you research in-depth. What are your thoughts? Leave us a reply on which tool do you think is better!

Sharing is caring!
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on pinterest
Share on email

Lisa is fond of reading and writing about technologies and software. This is the reason she has been writing about different niche from the past one year. She loves to read, write and embrace new ideas. Because of her passion to write creative articles, has led her reach pinnacle.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.