WriterZen Keyword Explorer Review

Keyword research is the cornerstone of effective SEO, and WriterZen’s Keyword Explorer is a powerful tool designed to simplify this process. So if you are an experienced digital marketer or a content creator, WriterZen helps you uncover high-value keywords, analyze search intent, and optimize your content strategy. 

With features like advanced keyword clustering, wildcard searches, and the Golden Filter for low-competition keywords, WriterZen ensures you get the best for your SEO operations. 

Read this WriterZen Keyword Explorer review and skyrocket your content’s search engine visibility. 

Key Terms to Know!

  • Keyword Research: The process of finding relevant search terms.
  • Search Volume: Average number of monthly searches for a keyword.
  • Keyword Difficulty: Estimate of competition to rank for a keyword.
  • Search Intent: The reason behind a user’s search query.
  • Long-tail Keywords: Longer, more specific keyword phrases.
  • Keyword Clustering: Grouping related keywords by topic or theme.
  • SERP: Search engine results page for a query.
  • CPC: Average cost-per-click paid for a keyword.
  • LSI Keywords: Semantically related keywords for topical relevance.
  • Seed Keyword: The initial keyword to start research from.
  • Golden Filter: Feature to find low-competition, high-volume keywords.
  • Keyword List: Saved list of target keywords for content.

What is WriterZen Keyword Explorer?

WriterZen Keyword Explorer

WriterZen Keyword Explorer is a powerful keyword research tool that empowers content creators and digital marketers to find high-value keywords, analyze search intent, and optimize their content strategy. This powerful platform streamlines the entire keyword research process, providing comprehensive data, advanced filtering options, and actionable insights. 

With WriterZen Keyword Explorer, you can:

  • Identify low-competition, high-traffic keywords.
  • Analyze search volume trends and keyword difficulty.
  • Cluster keywords into content topic ideas.
  • Discover keyword variation with Wildcard.
  • Analyze long-tail keywords.
  • Understand user intent behind search queries.
  • Forecast sales potential with Revenue Forecast.
  • Create and manage targeted keyword lists.

Zen Matrix for Keyword Research

Before starting with keyword research, understanding the Zen Matrix is crucial. Zen Matrix is a modern keyword research technique developed by WriterZen to help users effectively identify and categorize keywords for their SEO strategies. 

The Zen Matrix is an advanced SEO method that categorizes keywords into four zones based on the relationship between supply (number of competing pages) and demand (search volume) to help determine which keywords to target at different stages of an SEO campaign.

Zen Matrix for Keyword Research

The four zones of the Zen Matrix are:

  • Decay Zone: Keywords with decreasing search volume; avoid targeting these.
  • Mature Zone: High demand and high supply keywords; require high-quality content to rank, not ideal for beginners.
  • Opportunity Zone: Low competition keywords with low search volume; good for short-term SEO plans and new websites.
  • Candy Land: The “Holy Grail” of SEO; high search volume and low competition keywords that can drive significant traffic quickly.

How to Use WriterZen Keyword Explorer?

Now that you have a basic understanding of what WriterZen Keyword Explorer is, let’s walk through the steps of using it to find high-ranking keywords:

STEP 1: Getting Started

To access Keyword Explorer, log into your WriterZen account and click on the “Keyword Explorer” tab in the left sidebar menu. 

Writerzen Keyword Explorer Feature

The Keyword Explorer interface will appear, with a search bar at the top where you can enter your seed keyword.

Start by brainstorming a list of broad topics and keywords related to your health website. For example, if your site focuses on nutrition and fitness loss, some seed keywords could be:

  • Weight loss
  • Health
  • Nutrition
  • Dieting
  • Meal planning

STEP 2: Enter the Seed Keyword

In the search bar at the top, enter a broad seed keyword related to your niche or topic. 

For example, for your fitness blog, you might enter “health” or “workout routines”.

Writerzen-Enter Seed Keyword

Below the search bar, you’ll see options to set your Target Location and Language. Select the appropriate options for your website.

Hit the search button and WriterZen will generate a list of related keywords along with their key metrics like monthly search volume, CPC, and competition level. You can view this data in either the “Overview” or “All Keywords” tab.

STEP 3: Understand the Interface

After entering your seed keyword and hitting search, the interface will display several panels with different types of information. Here’s a breakdown of each panel:


SERP Overview: This section shows the top search results for your seed keyword. You can use these results to analyze your competitors’ content and identify content gaps.

SERP Overview in Keyword Explorer

Overview Chart: This chart displays search trends for your seed keyword, helping you gauge whether the keyword is seasonal or trending upwards or downwards.

Keyword Overview Chart


Search Volume Card: Displays metrics such as the average monthly search volume, last month’s search volume, and the highest and lowest peaks over the past 12 months.

Writerzen-Search Volume Card

CPC Card: Shows the average cost-per-click value for your keyword, indicating how much advertisers pay per click.

Writerzen Keyword Explorer CPC Card

Keyword Ideas Card: Indicates the number of keyword ideas generated from Google’s keyword database and Google Keyword Suggest.

Writerzen Keyword Ideas in KW Explorer

Total Search Volume Card: Shows the total search volume for all relevant keywords.

Writerzen Total Search Volume in KW Explorer


Keyword Data Tab: This tab provides a comprehensive list of keywords related to your seed keyword, including essential metrics like search volume, CPC, and keyword difficulty.

Writerzen Keyword Data Tab

Insights Tab: Offers additional insights and trends related to your seed keyword.

Writerzen Insights Tab

STEP 4: Analyze Keyword Metrics

Next, take some time to review the keyword data and assess which keywords are worth targeting. Here are the main metrics to consider:


  • Search Volume: This is the average number of monthly searches for a keyword. Generally, higher search volume means more potential traffic, but also more competition.

For example, if “health insurance” has a search volume of 246,000, that means on average 246,000 people search for that exact phrase each month.

Writerzen-Higher Search volume

Pro-Tip: Set a minimum monthly search volume, like 100+. This ensures the keywords have enough search demand.

  • CPC (Cost-Per-Click): This is the average amount advertisers pay for a click on an ad featuring the keyword. A higher CPC typically indicates a more valuable keyword. Informational keywords have lower CPC while commercial keywords that indicate an intent to buy have higher CPC. 
Writerzen-Cost per click

For instance, a keyword like “what is health insurance” may have a CPC of $3 while “best health insurance plans” could have a CPC of $12, since the latter is a much more valuable keyword for insurers.

  • PPC (Pay-Per-Click): PPC is a type of online advertising where you pay each time a user clicks on one of your ads. 

In WriterZen, the PPC column likely indicates the competitiveness and cost of bidding on an ad for that keyword. The higher the PPC, the more expensive it is to advertise for that term.

Writerzen-Pay Per Click
  • Trends: Using these metrics you can analyze the search volume trend for that keyword over the past 12 months.
Writerzen-search volume trend
  • Keyword Difficulty: WriterZen provides a keyword difficulty score that predicts how hard it would be to rank on the first page for a keyword. Aim for keywords with a lower difficulty score.
Writerzen Keyword Difficulty score
  • Include/Exclude: Specify words that must or must not appear in the keyword phrase.
Writerzen-Include-Exclude words
  • Trending Keywords (Stars): The stars in the trending column indicate keywords that have shown a recent increase in search volume.
Writerzen-Trending Keywords

The star icon helps you quickly identify which keywords are trending and could potentially drive more traffic to your site if targeted effectively.

Use these metrics to identify keywords that have a good balance of search volume, CPC, and competition. The ideal keyword would have high search volume, high CPC, and low competition.


  • Keyword Intent Analysis: Understand the intent behind each keyword. For example, “how to get health insurance” might have informational intent, while “how much health insurance” has transactional intent.
Writerzen-Keyword Intent Analysis
  • Buying Journey Stage: Identify where the keyword fits in the buying journey—awareness, consideration, or decision stage.
  • SERP Type: Determine the type of SERP (informational, transactional, etc.) to tailor your content accordingly.

Step 5: Using Golden Filter

One of the standout features of WriterZen’s Keyword Finder is the Golden Filter. This is an AI-powered tool that automatically identifies the most promising keywords based on a proprietary “Golden Score“.

Writerzen-Golden Filter

The Golden Score takes into account factors like search volume, organic CTR, and ranking difficulty to surface keywords with the highest potential value. To use the Golden Filter, simply adjust the slider to set a minimum Golden Score, and the tool will filter the keyword list to only show keywords that meet that threshold.

Here is the list of selected keywords with their Golden Score:

Writerzen-selected keywords with their Golden Score

This is a quick and easy way to zero in on the best keyword opportunities without having to manually analyze each keyword.

Let’s understand what the golden score means:

Golden Score = Search Volume / Allintitle Results

Different Golden Scores indicate:

  • Below 0.25: Extremely low competition, high potential for ranking.
  • 0.25 – 1.0: Low competition, good opportunity for ranking.
  • 1.0 – 1.61: Moderate competition, still viable for targeting.
  • Above 1.61: High competition, more challenging to rank.

A lower Golden Score suggests a better opportunity to rank for the keyword with less effort.

So here the potential keywords are (Out of 20):

  • Heath Snacks
  • Healthy Restaurants Near Me
  • Healthy Breakfast Ideas

Step 6: Group Keywords into Topical Clusters

Another useful feature of WriterZen’s Keyword Finder is the ability to group keywords into topical clusters. This is important because Google favors content that comprehensively covers a topic over content that targets individual keywords.

Writerzen- Group keywords into topical Clusters

To group keywords, select the keywords you want to include and click the “Cluster” button. WriterZen will automatically segment the keywords into topically related clusters that you can use to plan your content calendar.

Writerzen- How to group Keyword

Step 7: Prioritize and Implement Keywords

Finally, once you’ve identified a set of high-potential keywords and grouped them into topics, it’s time to prioritize which keywords to target first and implement them in your content.

Some factors to consider when prioritizing keywords:

  • Alignment with your business goals and audience needs
  • Estimated traffic potential based on search volume
  • Competitiveness and difficulty of ranking
  • Relevance to your existing content and expertise

Aim to strike a balance between targeting high-value, competitive keywords and low-hanging fruit that can drive short-term gains.

When you’re ready to implement your target keywords, make sure to use them naturally throughout your content, including in the:

  • Title and headers
  • Meta title and description
  • Body Content
  • Image alt text
  • URL

Avoid keyword stuffing and only use keywords where they make sense and add value for readers. Use LSI keywords – related terms that help search engines better understand the context of your content – to further optimize your pages.

Step 8: Export or Save Keywords

  • Once you’ve identified promising keywords, you can export them to a CSV or Excel file by clicking the “Export” button above the data table.
  • Alternatively, you can create a Keyword List within WriterZen by selecting the desired keywords and clicking “Save as List.
  • Keyword Lists can be accessed and managed from the left sidebar menu.

WriterZen Revenue Forecast Feature

WriterZen’s Revenue Forecast tool helps you estimate the sales potential of ranking for specific keywords. 

WriterZen Revenue Forecast Feature

Here’s how to use it for your health website:

  • In Keyword Explorer, enter a transactional keyword like “best weight loss supplements”.
  • Click the Forecast filter to activate it.
  • Review the estimated click-through rates (CTR) for different SERP positions, or input your own CTR data.
  • Enter your website’s conversion rate, average revenue per conversion, and expected monthly revenue.
  • WriterZen will calculate the Estimated Sales per Keyword Position. (ESKP)

For example, if “best weight loss supplements” gets 1,000 searches per month with a top 3 CTR of 15% and your site converts at 2% with $50 per sale, ranking in the top 3 could generate an estimated $150/month.

Domain Search with WriterZen Keyword Explorer

WriterZen’s Keyword Explorer offers a powerful domain search capability that allows you to uncover the keywords your competitors are targeting and ranking for. 

To conduct a comprehensive domain search, simply switch to the “domain” mode within the Keyword Explorer tool and enter your competitor’s website URL. 

For example, if you’re running a health and wellness website, you might want to analyze the keywords your competitors are targeting. By entering their domain name (e.g., “healthline.com”) into the Domain Search, you can discover the specific keywords they are ranking for, such as “best diet plans,” “exercises for weight loss,” or “healthy eating tips.”

Domain Search with WriterZen Keyword Explorer

WriterZen will then generate a list of all the keywords that the specified domain is ranking for, providing you with a wealth of data to inform your own SEO and content creation efforts.

Domain Search with WriterZen

By utilizing this feature, you can:

  • Discover high-value, relevant keywords that your competitors are targeting.
  • Identify content gaps and opportunities to create more comprehensive, informative content.
  • Analyze the search intent behind your competitors’ target keywords to better align your own content with user needs.
  • Gain a deeper understanding of your niche’s competitive landscape and benchmark your own SEO performance.

Wildcard Search with WriterZen Keyword Explorer

The powerful Wildcard feature allows you to discover new keyword ideas and variations by replacing part of a keyword phrase with an asterisk (*). This functionality is particularly useful for finding long-tail keywords and exploring different semantic variations of your target keywords.

  • To use the Wildcard feature, simply enter a keyword phrase into the Keyword Explorer search bar and replace any part of the phrase with an asterisk (*). 

For example, if you’re creating content for a health and wellness website, you might want to find keywords related to “healthy diet.” 

Wildcard Search with WriterZen Keyword Explorer
  • By entering “healthy * diet” into the Keyword Explorer, you can discover variations such as:
Writerzen - Keyword variations

This can help you:

  • Uncover new long-tail keywords and semantic variations to target in your content, improving your search engine optimization (SEO) efforts.
  • Generate ideas for new articles or blog posts based on the keyword variations discovered through the Wildcard feature.
  • Analyze the search volume, competition, and other metrics for the generated keyword variations to prioritize the most valuable opportunities for your website.

Finding LSI Keywords with WriterZen Keyword Explorer

WriterZen can even help you find relevant LSI (Latent Semantic Indexing) keywords to enhance your content’s SEO performance. LSI keywords are semantically related terms that search engines use to understand the context and meaning of your content.

To find LSI keywords using WriterZen Keyword Explorer, follow these steps:

  • Start by entering your primary keyword into the WriterZen Keyword Explorer. 

For example, if your primary keyword is “health,” type it into the search bar.

  • Look under the “Also search for” section in the results. This section provides additional keywords that users commonly search for alongside your primary keyword. These are excellent candidates for LSI keywords.
Writerzen- LSI keywords
  • Scroll to the bottom of the search results page to find the “Related Searches” section. This section lists keywords that are semantically related to your primary keyword. For example, for “health,” related searches might include “apple cider vinegar benefits,” “personality disorder,” “cold sore treatment,” etc.
Writerzen-Related Searches

Tips for Getting the Most Out of WriterZen Keyword Explorer

Here are a few additional tips to help you get the most value out of WriterZen’s Keyword Finder:

  • Use a Variety of Seed Keywords: Don’t just rely on one or two seed keywords. Use a variety of seed keywords related to your topic to uncover a wide range of keyword ideas and content opportunities.
  • Experiment with the Filters: WriterZen offers various filters to help you refine your keyword list, such as search volume, word count, CPC, and more. Play around with these filters to surface the most relevant keywords for your needs.
  • Analyze Competitor Keywords: Use WriterZen’s Keyword Finder to research which keywords your competitors are targeting. Enter a competitor’s domain in the search bar to see which keywords they rank for and identify gaps in your own keyword strategy.
  • Access Keyword Insights: WriterZen provides detailed insights for each keyword, including related questions, top-ranking pages, and more. Use this information to inform your content planning and optimization.
  • Integrate with Other WriterZen Tools: The Keyword Finder is just one part of WriterZen’s comprehensive SEO content workflow. Use it in conjunction with other tools like the Content Creator, AI Writing Assistant, and Content Analyzer to streamline your end-to-end content process.

Alternatives to WriterZen Keyword Explorer

Feature/ToolWriterZen SemrushSurfer SEOFrase
Keyword ClusteringYesNoNoNo
Search IntentYesYesYesYes
SERP AnalysisYesYesYesYes
Content BriefsYes (AI-generated)NoNoYes (AI-generated)
On-Page OptimizationNoYesYesYes
Competitor AnalysisYesYesYesYes
Keyword Data SourceGoogle APIGoogle APIGoogle APIGoogle API

1. Semrush

Semrush Review

Semrush is a comprehensive SEO tool that provides keyword research, rank tracking, backlink analysis, and site auditing. It offers detailed keyword analytics, including search volume, keyword difficulty, and search intent, making it a robust tool for SEO professionals.

2. Surfer SEO

Surfer SEO

Surfer SEO focuses on on-page optimization by analyzing top-ranking pages for a given query. It provides data-driven insights on keyword usage, meta tags, and content structure, helping users optimize their content for better rankings. It also includes tools for keyword research and SERP analysis.

3. Frase


Frase is an AI-powered tool designed for content optimization and research. It excels in SERP analysis, content brief creation, and competitor analysis. Frase helps streamline the content creation process by providing insights into top-ranking content and generating AI-driven content outlines.

Common Queries Related to WriterZen Keyword Explorer

What is the Data Source for WriterZen’s Keyword Research Tool?

WriterZen collects keyword data directly from the Google Keyword Planner and Google Suggestion Database for highly relevant and reliable results.

Can you Export Keyword Data from WriterZen Keyword Explorer?

Yes, WriterZen allows users to export keyword data in CSV or Excel file formats for further analysis and reference.

How Does the Keyword Clustering Feature Work in WriterZen?

WriterZen’s keyword clustering automatically groups related keywords into topical clusters, helping to organize content planning and strategy.

What is the “Allintitle” Search Feature in WriterZen Keyword Explorer?

The “Allintitle” search shows results that have the exact target keyword in the page title, useful for identifying competitor pages and content gaps.

Does WriterZen provide Insights on Keyword Intent and Search Behavior?

Yes, WriterZen offers qualitative keyword insights like search intent, buying journey stage, SERP type, and brand/non-brand classification.

How Accurate is the Keyword Data Provided by WriterZen?

WriterZen uses the same data source as Google Keyword Planner, ensuring the keyword metrics are reliable and consistent with industry standards.

What is the Keyword Golden Filter in WriterZen?

The Keyword Golden Filter helps users quickly identify low-competition, high-opportunity keywords for targeting and content optimization.

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Grab Your Key to Keyword Research Success

As we wrap up this WriterZen Keyword Explorer Review, it is pretty clear how it stands out as a powerful tool for anyone serious about enhancing their SEO and content strategies. Its advanced features, such as keyword clustering, wildcard search, and AI-generated content briefs, make it a valuable asset for discovering profitable keywords and optimizing content effectively.

Using WriterZen Keyword Explorer in your SEO and content workflows, you can unlock new opportunities for organic growth, improve your search engine rankings, and create content that truly resonates with your audience.

Just in case you want to give WriterZen’s keyword Explorer a try, Start your 15-day Free Trial!

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