Surfer SEO vs Frase

Are you looking to up your SEO game and create content that ranks? You’ve probably heard of Surfer SEO and Frase – two popular tools designed to help you research, write, and optimize high-quality, search engine-friendly content. But which one should you choose?  That’s the million-dollar question.

Did you know that 51% of marketers say that content optimization is their top priority for SEO? No wonder that the global market for SEO services is expected to hit a whopping $103 billion by 2025.

We’ll explore their pricing models, user interfaces, and unique selling points, so you can make the right decision that aligns with your content strategy and budget.

Surfer SEO Vs Frase In-depth Comparison

FeatureSurfer SEOFrase
Keyword ResearchAnalyzes keyword difficulty and search volumeOffers keyword research capabilities
Content OptimizationProvides real-time content optimization suggestions in the Content Editor based on top-ranking pagesHelps optimize content and build outlines based on competitor analysis
Content scoringGives a content score to indicate Google-friendliness of contentProvides a content optimization score and average competitor scores
SERP AnalysisIn-depth SERP analysis of top ranking pagesAnalyzes SERPs to provide content recommendations
Content Briefs/OutlinesOffers content outline suggestionsExcels at creating detailed content briefs and outlines
AI writing AssistanceHas an AI writing tool as an add-onBuilt-in AI writing capabilities to help generate drafts faster
Content auditingAudits existing content to identify optimization opportunitiesOffers content auditing features
Plagiarism DetectionIncludes a plagiarism checker toolDoes not appear to have plagiarism detection
Collaboration FeaturesMakes it easy to share Content Editor links for team collaborationUseful for managing team content workflows
PricingStarts at $59/month for the Basic plan with 10 Content Editors and 20 AuditsStarts at $44.99/month for the Basic plan with 1 user seat, 30 articles, 10K AI characters
Languages SupportedSupports 11 languages with Google API, NLP limited to 4 languagesPrimarily works on English language
Customer Support97.1% satisfaction rate, knowledge base, Facebook group24/7 customer support
Best Suited forIn-depth SEO analysis and optimization of new/existing contentSpeeding up content creation with AI writing and optimization
OfferStart for FreeTry for Free

Similarities Between Surfer SEO and Frase

While Surfer SEO and Frase have their unique strengths, they also share some common ground. Here are the similarities between these two AI-powered SEO tools:

FeatureSurfer SEOFrase
AI-driven Optimization
Content Editor
Keyword Research
SERP Analysis
Content Scoring
User-Friendly Interface
  • AI-driven Optimization: Both SurferSEO and Frase leverage AI to provide data-driven content optimization recommendations, helping users create content that aligns with search intent and ranks better on SERPs.
  • Content Editor: SurferSEO and Frase offer integrated content editors that allow users to write and optimize content simultaneously, with real-time feedback and suggestions from their AI engines.
  • Keyword Research: Both platforms include keyword research tools that analyze search data to identify relevant keywords and phrases to target for content optimization.
  • SERP Analysis: SurferSEO and Frase conduct an in-depth analysis of top-ranking search results to provide insights on content structure, topics to cover, and optimization opportunities.
  • Content Scoring: SurferSEO’s “Content Score” and Frase’s content grading system evaluate content quality and optimization level, giving users a metric to improve upon.
  • User-Friendly Interface: SurferSEO and Frase are designed with clean, intuitive user interfaces that make it easy to navigate their feature-rich content optimization tools.

Key Differences Between Surfer SEO and Frase

Now that we’ve covered the similarities, it’s time to spice things up and explore what sets Surfer SEO and Frase apart. Here are the key differences you need to know:

FeatureSurfer SEOFrase
AI Content GenerationLimitedAdvanced
On-Page SEO AnalysisIn-depthModerate
Content BriefsNot a focusKey feature
Jasper AI IntegrationDirect integrationN/A
Other IntegrationsN/AGoogle Docs, WordPress, Semrush
Content Editor and OptimizationUses NLP algorithmsUses AI and SERP
SERP AnalysisFocuses on Content structure, word count, and keyword usageData on keyword difficulty, search volume
Keyword ResearchData on search volume, keyword difficulty, and SERP similarityAlso, have keyword clustering and question analysis
AI Content GenerationLimited to creation of smaller content as per optimizationCreate entire paragraphs or articles

AI Content Generation

Frase flexes its AI muscles with advanced content generation capabilities, helping you create high-quality content from scratch.

Surfer SEO, on the other hand, focuses more on optimizing existing content, with limited AI generation features.

On-Page SEO Analysis

Surfer SEO digs deep into on-page SEO analysis, providing detailed recommendations to help you fine-tune your content for maximum search engine visibility.

While Frase offers SEO insights, it doesn’t quite match the depth and breadth of Surfer SEO’s on-page analysis.

Content Briefs vs Optimization

Frase shines when it comes to creating comprehensive content briefs that guide your writing process from start to finish.

Surfer SEO, in contrast, puts more emphasis on optimizing your content for target keywords and search intent.


Surfer SEO offers a direct integration with the popular AI writing tool, Jasper AI (formerly Jarvis), although you’ll need a separate subscription to use it.

Frase integrates with various tools like Google Docs, WordPress, and Semrush, making it easy to incorporate into your existing workflow.

Content Editor and Optimization

Surfer SEO Content Optmization

Both tools offer content editors that provide real-time feedback and suggestions as you write. Surfer SEO’s content editor is powered by its proprietary NLP algorithm, which analyzes top-ranking content to provide optimization recommendations.

Frase Content Optimization

Frase’s content editor uses AI to suggest relevant topics, headers, and keywords to include in your content.

SERP Analysis

Surfer SEO provides detailed insights into the content structure, word count, and keyword usage of top-ranking pages.

Frase’s SERP analysis includes data on keyword difficulty, search volume, and content quality scores.

Keyword Research

Surfer SEO and Frase offer keyword research tools to help you find high-value, low-competition keywords to target.

Surfer SEO’s keyword research tool provides data on search volume, keyword difficulty, and SERP similarity.

Frase’s keyword research tool includes features like keyword clustering and question analysis to help you identify content opportunities.

AI Content Generation

Frase’s AI can generate entire articles, paragraphs, and even product descriptions based on your input.

Surfer SEO’s AI content generation is more limited, focusing primarily on optimizing existing content rather than creating new content from scratch

Surfer SEO Vs Frase Pricing

Alright, let’s talk money! When it comes to choosing between Surfer SEO and Frase, pricing is definitely a factor to consider. Here’s the scoop on their pricing plans:

Surfer SEO Pricing

Surfer SEO Pricing

Surfer SEO offers several pricing tiers to meet different needs. The Essential plan starts at $69/month for individuals and small teams. The Scale plan at $99/month provides more features for larger teams and agencies. The Scale AI plan at $199/month includes AI content generation. For enterprises, custom pricing is available through the Enterprise plan to accommodate specific requirements.

Frase Pricing

Frase Pricing

Surfer SEO offers several pricing options to meet different needs. The Solo plan starts at $15/month for individuals. The Basic plan is $44.99/month for small teams. The Team plan at $114.99/month allows unlimited content optimization for larger teams. Enterprise pricing is available for custom requirements and high volumes.

Which Plan & Platform is Best for Me?

User ProfileSurfer SEO RecommendationFrase Recommendation
Freelancers/SoloEssential ($63/month)Solo ($15/month)
Small-Medium AgenciesScale ($91/month) or Scale AI ($154/month)Team ($114.99/month)
EnterpriseCustom PricingCustom Pricing

Freelancers and Solo Marketers

If you’re flying solo, Surfer SEO’s Essential plan at $63/month might be your best bet, offering enough features to optimize your content without breaking the bank. Frase’s Solo plan at $15/month is also a solid choice, especially if you’re looking for more AI-powered content generation.

Small to Medium-Sized Agencies

For growing agencies, Surfer SEO’s Scale ($91/month) or Scale AI ($154/month) plans offer more robust features and higher usage limits to accommodate your client’s needs. Frase’s Team plan at $114.99/month is a good fit for agencies looking to collaborate on content creation and optimization.

Enterprise and Large-Scale Operations

If you’re running a big show, Surfer SEO’s custom plan provides the highest limits and most advanced features, including API access and custom integrations. For enterprise-level needs, Frase offers custom pricing tailored to your specific requirements.

Use Cases of Frase and Surfer SEO

Now that we’ve covered the nitty-gritty details, let’s explore some real-world use cases for Surfer SEO and Frase:

In-depth SEO Analysis and Optimization

SEO Analysis and Optimization - Surfer SEO

If your primary focus is on optimizing existing content for search engines, Surfer SEO is your go-to tool.

With its comprehensive on-page SEO analysis and recommendations, Surfer SEO helps you fine-tune your content to outrank your competitors.

Perfect for: SEO specialists, content marketers, and website owners looking to improve their search rankings.

AI-Assisted Content Creation

AI-Assisted Content Creation - Frase

If you’re looking to streamline your content creation process and generate high-quality content at scale, Frase is the way to go.

With its advanced AI content generation capabilities, Frase can help you create compelling articles, blog posts, and product descriptions in a fraction of the time.

Perfect for: Content creators, bloggers, and e-commerce businesses looking to produce a high volume of engaging content.

Hybrid Approach

Can’t decide between Surfer SEO and Frase? Why not use both?

By leveraging Surfer SEO for in-depth SEO analysis and Frase for AI-powered content generation, you can create a powerful content optimization workflow.

Perfect for: Digital marketing agencies, SEO professionals, and content teams looking to maximize their efficiency and results.

Parting Thoughts

So there you have it – the lowdown on two powerhouse content optimization tools. If your main goal is to take existing content and tune it to perfection for those coveted search rankings, SurferSEO is your ride-or-die companion. Its intuitive editor and data-driven optimization insights will have your pages climbing the SERPs in no time.

But let’s say you need to crank out a high volume of fresh, search-optimized content from scratch. In that case, put your trust in Frase’s AI writing capabilities to be your content generation machine. Just feed it a few inputs and watch it whip up quality prose tailored for search.

Can’t decide between the two? Why not give the free trial a shot? Maybe that’ll clear things to a greater extent. 

Affiliate DisclosureThis post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)

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