What is an Affiliate Network?
An affiliate network is like a matchmaking service between brands and promoters. It’s an online platform that connects merchants who want to grow their business with publishers who can drive traffic and sales for them.
The publishers get a cut of the profits when they refer customers. So it’s a win-win! Affiliate networks handle all the messy behind-the-scenes stuff like payments and tracking so the merchants and publishers can focus on doing their thing.
Publisher
An individual or company that promotes an advertiser’s products or services through their website, blog, social media, etc. in exchange for a commission on resulting sales. Also called an affiliate.
Advertiser
A merchant or brand that creates an affiliate program to pay commissions to publishers for driving traffic and sales. Also called a merchant.
Tracking Link
A unique, tagged URL created by the network to allow publishers to promote offers and track traffic and conversions generated.
Commission
The percentage of the sale amount that a publisher earns for referring a customer to an advertiser.
Conversion
When a visitor referred by a publisher’s link takes a desired action like making a purchase. Commissions are earned on conversions.
Affiliate Manager
An employee of the network who handles the relationships between advertisers and publishers in an affiliate program.
Best Affiliate Networks & Affiliate Programs
Across Different Verticals
Top Affiliate Networks Categorized According to Verticals
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Best Affiliate Networks and Affiliate Programs Reviews
What is an Ad Network?
An ad network is an online platform that connects advertisers to publishers with available ad space to sell. The ad network aggregates unsold ad inventory from many publishers and sells it to advertisers looking to buy digital ad placements. This allows both publishers and advertisers to easily connect at scale to meet their goals – publishers monetize their ad space while advertisers find audiences for their ads.
Inventory
The ad space or impressions that publishers make available to advertisers on their sites or platforms. Ad networks aggregate inventory from many publishers.
Remnant Inventory
The unsold ad inventory that publishers provide to ad networks to resell to advertisers. This allows the monetization of unused space.
Real-time Bidding (RTB)
An auction process where ad impressions are bought and sold on a per-impression basis in real-time. Enables advertisers to bid on each impression.
Ad Exchange
A digital marketplace that facilitates the buying and selling of online ad inventory through real-time auctions. Connects ad networks, DSPs, and SSPs.
Supply-Side Platform (SSP)
A platform that allows publishers to manage their advertising inventory, fill it with ads, and receive revenue. SSPs connect with exchanges and networks.
Demand-Side Platform (DSP)
A platform that allows advertisers to buy advertising inventory from a range of sources including ad exchanges, ad networks, and publishers. Automates media buying.
Best Ad Networks Across Different Models
Top Affiliate Events Across the Globe 🌍
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Important Terms Related to Affiliate Marketing
- Affiliate: An individual or company that promotes products or services from a merchant and receives a commission on resulting sales. Also called a publisher.
- Merchant: A company or brand that creates an affiliate program to pay commissions to affiliates for driving traffic and sales. Also called an advertiser.
- Affiliate Network: A platform that connects affiliates with affiliate programs from merchants and handles the payments.
- Affiliate Manager: An employee of the network who handles relationships between merchants and affiliates.
- Tracking Link: Unique tagged links created by networks to allow affiliates to track traffic and give credit for conversions.
- Conversion: When a visitor referred by an affiliate takes a desired action like making a purchase. Commissions earned.
- Commission: The percentage of the sale amount that an affiliate earns for referring a customer.
- CPA: Cost Per Acquisition. Affiliates earn when a referral leads to a conversion.
- CPC: Cost Per Click. Affiliates earn when referred visitors click on merchant links.
- CPM: Cost Per Thousand Impressions. Affiliates earn based on the number of ad impressions served.
- Cookie Duration: The time period that a network’s tracking cookie stays on a visitor’s browser to track conversions.
- Impression: A single instance of an ad or product listing being displayed.
- Clicks: When a visitor referred by the affiliate clicks on a merchant link.
- Lead Generation: When affiliates drive potential customers to opt-in as leads for merchants.
- Attribution: Assigning credit for a conversion to affiliates who influenced it at different touchpoints.
- Lifetime Value: The total revenue a customer generates for a merchant over their lifetime.
- Average Order Value: The average dollar amount from orders driven by an affiliate.
- GEO Targeting: Targeting campaigns by visitor location like country or city.
- Device Targeting: Targeting campaigns by visitor device types like desktop or mobile.
- Search Engine Marketing (SEM): Using search ads to promote affiliate offers and drive traffic.
- Influencer Marketing: Partnering with influencers to promote offers to their audience.
- Landing Page: A webpage affiliates drive traffic to that convinces visitors to convert.