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Infolinks

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  • Curated Viewability
    & Audience Attention
  • Provides us with a stable revenue source, reliable technology, fantastic account management
  • Intent Targeting, High Viewability and Exclusive Placements
#1 Best In-Text Ad Network

Adsterra

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  • Maximize eCPM with relevant ad feed
  • Comparatively Faster Approval process within 10 minutes for publishers
  • High-performing ad campaigns and loads of quality traffic for advertisers
RECOMMENDED

Media.net

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  • Leverage Your Content to Grow Your Ad Revenue by up to 2x.
  • Contextual, Relevant and Cookie-free Ads.
  • One of the largest pools of advertisers in the world.

Are you ready to take your shot in a $500 Billion+ Advertising Industry?

In-text ads are the hidden gems of online advertising. While banner blindness causes readers to ignore flashy display ads, well-placed text links blend seamlessly into article content. When done right, readers barely notice these contextual ads, yet can’t resist clicking on relevant recommendations. For publishers, in-text advertising represents an effortless way to monetize websites without compromising user experience.

The key is choosing the right ad network to connect your inventory with high-quality advertisers. As I have been around in affiliate marketing and in-text monetization, I’ve handpicked the top in-text ad solutions available today based on ad relevance, customization, publisher support, and earning potential.

Read on as I break down the strengths of each network to help you maximize earnings through this underutilized ad format.

Understanding In-Text Ad Networks and Advertising

In-text advertising is a form of contextual advertising where specific keywords within a webpage’s text are matched with advertising or related information units. This form of advertising is commonly available from In-Text Ad Networks and works on a pay-per-click model, meaning each time a website visitor clicks on an In-text ad, the website’s owner gets paid by the advertisers.

These Ad networks help publishers manage and monetize their ad inventory, providing access to a wide range of targeted ad inventory and optimization services. They save publishers time and resources while ensuring a steady revenue stream from their ad inventory.

In-text ad networks offer publishers a passive income generation method, with algorithms analyzing web pages to create engaging programs. Publishers get paid whenever someone clicks or scrolls on an ad banner reposted by an ad publisher.

Top In-Text Ad Networks for Publishers 2024

Ad Networks and Marketing SolutionsKey Feature
InfolinksReal-time intent technology to scan content
Media.netExclusive demand from the Yahoo!-Bing network and other DSPs
AdsterraNo minimum traffic requirement for publishers
VibrantUses natural language processing and emotional tone detection
SovrnHuge network of over 40,000 sites globally
ClickDealerDiverse portfolio of direct offers and exclusive deals
SkimlinksAdvanced tech for automatic link affiliation and monetization
LinkWorthGot eight different types of ad products
CPMLinkDesigned to be user-friendly, simplifying the ad monetization
Google AdSenseTrusted by many advertisers & publishers
CoinisOperational in over 220 countries
OutbrainLeverages AI to optimize ad performance
SitePlugConversion focused website
Infolinks

Infolinks stands as a premier in-text ad network, offering a unique and potent method for website monetization. It employs real-time intent technology to scrutinize your content and align the most pertinent ads with your primary keywords. This network is renowned for its high viewability and audience engagement, ensuring that ads are not just seen but also contemplated for optimal performance. Infolinks is a reliable platform that caters to over 350,000 websites globally, boasting 240 million unique users monthly and 1.5 billion monthly ad views.

Infolinks also offers a referral program where you can earn a commission for referring new publishers or advertisers to the platform. The minimum payout threshold for Infolinks is $50 for PayPal, eCheck, and ACH, while the Bank Wire Transfer option has a minimum threshold requirement of $100. Payments are issued no later than 45 days from the end of the month that you reached the minimum payment threshold. This makes Infolinks not just a platform for ad placement but also a potential source of additional income for its users.

Key Features of Infolinks In-Text Ad Network

  • Real-time intent technology: Infolinks leverages real-time intent technology to analyze content and serve relevant ads within milliseconds, thereby facilitating real-time bidding.
  • High viewability: Infolinks optimizes viewable impressions and duration to ensure ads are seen and considered, making it a premium network for advertisers.
  • Exclusive placements: Infolinks offers exclusive ad placements across its direct network of 25,000 publishing partners, ensuring your ads reach a broad audience.
  • Customization: Publishers have the flexibility to customize the color, underline style, and number of InText ads per page, providing a tailored ad experience.
  • Contextual targeting: Infolinks uses keywords to ensure that your ads reach an audience with an interest in your message, enhancing the relevance and effectiveness of your ads.

2. Media.net

Media.net ad network

Media.net stands as a premier contextual ad network that bridges the gap between publishers and advertisers, primarily through the Yahoo! Bing Network. Established in 2010, Media.net delivers over 125 billion ads annually to a network comprising more than 21,000 publishers and 500,000 websites.

The network employs sophisticated contextual targeting technology to serve highly relevant ads, thereby increasing the probability of clicks and conversions. Media.net is recognized for its high-quality ads, customizable ad units, and its unique display-to-search ad format, which can also support video ads.

Media.net also offers a minimum payout threshold of $100. Payments are issued no later than 30 days from the end of the month that you reached the minimum payment threshold. This makes Media.net not just a platform for ad placement but also a potential source of additional income for its users.

Key Features of Media.net In-Text Ad Network

  • Contextual Targeting: Media.net utilizes advanced technology to deliver highly relevant ads based on the content of each page, ensuring that your ads reach an audience with an interest in your message.
  • High-Quality Ads: Media.net collaborates with premium ad networks to ensure the highest quality of ads, making it a premium network for advertisers.
  • Customizable Ad Units: Publishers have the flexibility to choose from a range of ad units that can be customized to match their website’s design, providing a tailored ad experience.
  • Display-to-Search Ad Format: This unique ad format focuses on keywords, helping advertisers target their potential customers more effectively. It also supports video ads, providing a more engaging ad experience.
  • Exclusive Demand: Media.net has exclusive demand from the Yahoo!-Bing network and premium DSPs, enhancing revenue opportunities for publishers.

3. Adsterra

Adsterra Affiliate Network is a globally recognized ad network that has been delivering cutting-edge advertising solutions since 2013. With a vast reach, Adsterra generates over 30 billion ad impressions each month, collaborating with more than 21,000 direct publishers and 13,000 brands, affiliates, and media agencies. Adsterra uses sophisticated technology to serve highly targeted ads, which significantly increases the likelihood of user engagement, clicks, and conversions. The network is versatile, offering a plethora of ad formats and providing options for both self-service and fully managed accounts, catering to the diverse needs of publishers.

Adsterra stands out in the affiliate marketing industry by imposing no minimum traffic requirement for publishers to join the network, making it accessible to a wide range of websites regardless of their traffic volume. Additionally, the network supports real-time bidding, allowing advertisers to bid on ad impressions in real-time auctions, which ensures that publishers’ ad spaces are filled with the highest bidder, optimizing revenue. This approach, combined with a focus on user activity and the quality of traffic rather than just quantity, positions Adsterra as a premium choice for publishers looking to monetize their websites effectively.

Key Features of Adsterra In-Text Ad Network

  • Advanced Technology: Adsterra employs AI algorithms to optimize ad delivery, ensuring the most relevant ads are presented to users, which in turn maximizes eCPM.
  • Diverse Ad Formats: The network provides an array of ad formats, such as Popunders, In-Page Push notifications, and Display Banners, catering to different user activity and engagement preferences.
  • Flexibility in Account Management: Adsterra offers the choice between self-service and managed accounts, giving publishers the flexibility to choose the level of control they desire.
  • Extensive Global Reach: With its vast reach, Adsterra delivers ads globally, tapping into various Traffic Forces and ensuring a broad audience for advertisers.
  • Dedicated Partner Care: Adsterra’s unique partner care approach is designed to provide high-quality service and support to both publishers and advertisers.

4. Vibrant Ad Network

Vibrant Media

Vibrant Media is a well-established and popular ad network renowned for its innovative approach to contextual advertising. Since its inception in 2000, Vibrant Media has been at the forefront of integrating advanced technologies such as natural language processing and emotional tone detection to serve contextually relevant ads that resonate with users’ current interests.

With a global footprint, Vibrant Media reaches an audience of over 450 million unique users, delivering ads across a variety of devices with high-quality, brand-safe editorial content. The network provides publishers with a suite of ad formats and the autonomy to manage ad placements, ensuring that the user experience remains positive and unobtrusive.

Vibrant Media distinguishes itself by no minimum traffic requirement for publishers to join, making it accessible to a wide array of websites. The network offers a minimum threshold of $50, with payment methods including checks and adhering to NET30 payment terms, ensuring timely compensation for publishers.

Key Features of Vibrant Media In-Text Ad Network

  • Advanced Contextual Technology: Leveraging natural language processing and emotional tone detection, Vibrant Media offers precise ad targeting, enhancing the relevance of ads to the content’s context.
  • Global Reach: With a reach extending to over 450 million unique users worldwide, Vibrant Media is a significant player in the advertising network space.
  • Publisher Control: Publishers are empowered with control over ad placements and the ability to customize the appearance of in-text hyperlinks, aligning with their site’s aesthetics.
  • Brand Safety: The network ensures brand safety through real-time, page-level understanding, maintaining the integrity of the advertising environment.
  • High-Quality Ads: Vibrant Media collaborates with top-tier brands to deliver high-quality, contextually relevant ads that engage users.

5. Sovrn

Sovrn

Sovrn is recognized as a popular ad network that equips publishers with a complete suite of data and monetization tools. Since its establishment in 2014, Sovrn has rapidly expanded its influence in the online advertising ecosystem, now servicing a global network of over 60,000 sites.

Sovrn provides a comprehensive suite of advertising solutions, including innovative approaches like header bidding and waterfall advertising. It is also compatible with advanced bidding strategies such as server-to-server bidding, Google’s Open Bidding, and Amazon’s Transparent Ad Marketplace.

Sovrn supports various payment methods, including Direct Deposit/ACH, Check, and PayPal, catering to the preferences of its diverse publisher base. As a supply-side platform (SSP), Sovrn connects publishers with premium advertisers, facilitating real-time bidding and ensuring that publishers’ inventory is monetized effectively. By positioning itself as a vertical ad network, Sovrn caters to specific niches or industries, providing targeted advertising solutions that align with the content and audience of its publishers.

The network does not impose a minimum traffic requirement, making it accessible to publishers of all sizes. Additionally, Sovrn offers a minimum payment threshold, ensuring that publishers can receive their earnings in a timely manner.

Key Features of Sovrn In-Text Ad Network

  • Advanced Technology: Sovrn leverages sophisticated technology for efficient ad serving and provides publishers with real-time reporting to track performance.
  • Diverse Advertising Solutions: Sovrn offers a range of advertising solutions, including header bidding and waterfall advertising, to maximize revenue opportunities.
  • Real-Time Reporting: Publishers benefit from Sovrn’s comprehensive reporting suite, which delivers real-time data for quick and effective decision-making.
  • Global Reach: Sovrn’s extensive network serves ads to over 60,000 sites worldwide, demonstrating its status as a significant advertising network.
  • Certified Trust and Transparency: Sovrn prides itself on having earned the highest industry certifications for trust and transparency, ensuring a secure and reliable platform for publishers.

6. ClickDealer

ClickDealer

ClickDealer is a prominent performance marketing agency that has been delivering top-tier marketing services since 2012. It operates across various profitable verticals such as E-commerce, Dating, Health, and more, serving ads across all platforms, including video ads and display ad networks.

ClickDealer leverages advanced technology to optimize campaigns, ensuring mutual benefits for both advertisers and premium publishers. It has a global reach and offers a comprehensive range of advertising services to meet specific KPIs, including the promotion of original content.

ClickDealer is a leading player in the performance marketing industry, providing a wide range of services to help publishers, media buyers, and agencies achieve peak performance with their advertising campaigns. It sets high standards for partner selection to ensure traffic quality and compliance with legal and ethical guidelines.

Key Features of ClickDealer In-Text Ad Network

  • Global Reach: ClickDealer serves ads across all platforms, covering the most lucrative verticals.
  • Advanced Technology: ClickDealer uses advanced technology for campaign optimization.
  • Diverse Portfolio: Offers a diverse portfolio of direct offers and exclusive deals.
  • Flexible Payment Models: Provides various payment options and expedited payment plans for trusted partners.
  • Comprehensive Support: Offers extensive support to publishers and advertisers, helping them maximize their campaign’s potential.
Skimlinks

Skimlinks is a premier in-text ad network that provides publishers with effective tools to monetize their content. With a history spanning over 15 years, Skimlinks has evolved into a significant entity in the online advertising ecosystem, forming partnerships with over 48,500 merchants and connecting with more than 60,000 publishers globally.

Skimlinks offers a variety of monetization tools, including automatic link affiliation, and is recognized for its advanced technology that aids publishers in boosting their revenue. The Skimlinks platform is scalable, trusted, and compliant with privacy frameworks, making it a reliable choice for publishers.

Skimlinks stands out in the in-text ad network arena by offering a comprehensive suite of tools and services that help publishers effectively monetize their content.

Key Features of Skimlinks In-Text Ad Network

  • Advanced Technology: Skimlinks employs advanced technology for automatic link affiliation and monetization, enhancing the efficiency of in-text advertising.
  • Global Reach: Skimlinks boasts a vast network, connecting with over 60,000 publishers and 48,500 merchants worldwide, demonstrating its status as a significant ad network.
  • Revenue Diversification: Skimlinks assists publishers in diversifying their revenue beyond traditional advertising, providing a more balanced income stream.
  • Exclusive Rates: Skimlinks negotiates exclusive rates with merchants, often securing rates that are double the usual, maximizing revenue for publishers.
  • Comprehensive Reporting: Skimlinks offers an all-in-one analytics suite, providing publishers with valuable performance insights to optimize their monetization strategies.

8. LinkWorth

LinkWorth

LinkWorth is a preferred in-text ad network that offers a unique solution for in-text ads in the form of link-in text. This network allows publishers to monetize the existing unique text of their website or blog without having to enter any additional content.

LinkWorth is known for its easy-to-use platform and secure data monetization, making it a great choice for publishers looking for a reliable and efficient way to generate revenue from their content. The network also offers contextual advertising, which is a form of targeted advertising for advertisements appearing on websites or other media.

Key Features of LinkWorth Ad Network

  • Customizable Ads: LinkWorth allows ads to be customized, providing flexibility and control to publishers.
  • Rent Specific Keywords: LinkWorth allows publishers to rent specific keywords, which can help generate a fixed monthly income.
  • Multiple Ad Products: LinkWorth offers eight different types of ad products for advertisers to purchase and partners to use.
  • Secure Data Management: LinkWorth stores all data behind carefully selected security devices, such as firewalls, ensuring data privacy and security.
  • Pre-Written Content Feature: LinkWorth has a feature called “Pre-Written Content” where advertisers create the content for the LinkPost they purchase and partners use this content to publish.
  • Affiliate Program: LinkWorth offers an affiliate program where partners can earn commissions.
CPMLink

CPM Link is a preferred in-text ad network that provides a platform for publishers to monetize their content through contextual advertising. This network is known for its ability to deliver high-quality ads that are relevant to the content and the audience, thereby increasing the chances of user engagement and click-through rates.

CPM Link operates on a Cost Per Mille (CPM) model, meaning that publishers are paid for every thousand impressions of the ad on their website. This model is beneficial for publishers as it allows them to generate revenue based on the traffic to their site, rather than relying on user actions such as clicks or conversions.

Key Features of CPM Link Ad Network

  • Wide Range of Ad Formats: CPM Link offers a variety of ad formats to suit the needs of different publishers and content types.
  • High CPM Rates: CPM Link is known for offering competitive CPM rates, allowing publishers to maximize their ad revenue.
  • Real-Time Statistics: Publishers have access to real-time statistics to monitor their traffic and earnings.
  • No Minimum Traffic Requirement: CPM Link does not have a minimum traffic requirement, making it accessible for smaller publishers or those just starting out.
  • User-Friendly Interface: The platform is designed to be easy to use, with a clear and intuitive interface.
  • Secure and Reliable: CPM Link is known for its reliability and commitment to data security.

10. Google AdSense

Google Adsense

Google AdSense stands out as a preferred in-text ad network, renowned for its seamless integration of contextual advertising into publishers’ content. As an in-text ad network, AdSense excels by matching highly relevant ads to the text of a website, ensuring that the advertisements resonate with the content and the audience. This relevance boosts the likelihood of engagement, enhancing the user experience while providing a valuable revenue stream for website owners.

Google AdSense’s sophisticated algorithms analyze page content to serve targeted ads, making it a smart choice for publishers who prioritize content relevance and user engagement. The network’s vast advertiser base ensures a wide variety of ads, increasing the potential for higher earnings through better-matched advertising.

Key Features of Google AdSense

  • Contextual Targeting: AdSense matches ads to your site based on your content and visitors, ensuring relevance.
  • Competitive Bidding: AdSense allows multiple Google-certified ad networks to compete for your ad units, maximizing profit.
  • Automated Ad Optimization: Google can optimize the size of your ad units to automatically fit desktop or mobile, increasing visibility and click-through rates.
  • Control Over Ads: Publishers can block ads they don’t like, customize where ads appear, and choose which types fit their site best.
  • Detailed Reporting: Publishers can see the impressions, clicks, and earnings generated from Google-certified ad networks in the “Ad networks” report on their Reports page.

11. Coinis

Coinis

Coinis is a preferred in-text ad network that offers a robust platform for publishers to monetize their content through contextual advertising. As an in-text ad network, Coinis excels in delivering ads that are highly relevant to the content of a website, thereby enhancing user engagement and providing a valuable revenue stream for publishers.

Coinis uses AI-based systems to analyze page content and serve targeted ads, ensuring that the advertisements are contextually relevant and resonate with the audience. This relevance boosts the likelihood of engagement, enhancing the user experience while providing a valuable revenue stream for website owners. Coinis’ vast advertiser base ensures a wide variety of ads, increasing the potential for higher earnings through better-matched advertising.

Key Features of Coinis In-Text Ad Network

  • AI-Based Contextual Advertising: Coinis uses AI to deliver ads that are relevant to website content and audience interests.
  • Global Traffic Pool: Coinis has a large pool of global traffic, ensuring a variety of ad options.
  • Customizable Ad Units: Coinis offers flexibility in ad sizes and formats to fit different site layouts.
  • Advanced Targeting Options: Coinis provides advanced targeting options for precision advertising.
  • Robust Reporting Tools: Coinis provides detailed reports to track performance and optimize earnings.
  • Push Notification Monetization: Coinis offers push notification monetization, allowing publishers to monetize traffic even when users aren’t on their websites.

12. Outbrain

Outbrain

Outbrain is a preferred in-text ad network that offers a unique solution for publishers to monetize their content through contextual advertising. As an independent native advertising platform, Outbrain provides ad placements to advertisers on websites that are part of its extensive network, which includes thousands of publisher partners, among them leading news, sports, and entertainment websites.

Outbrain’s sophisticated algorithms analyze page content to serve targeted ads, ensuring that the advertisements are contextually relevant and resonate with the audience. This relevance boosts the likelihood of engagement, enhancing the user experience while providing a valuable revenue stream for website owners. Outbrain’s vast advertiser base ensures a wide variety of ads, increasing the potential for higher earnings through better-matched advertising.

Key Features of Outbrain Ad Network

  • Native Ad Placements: Outbrain’s ads blend with the website’s content, providing a non-disruptive user experience.
  • Advanced Targeting Options: Outbrain offers precise targeting based on user interests, behavior, and contextual signals.
  • Global Reach: Outbrain serves billions of ad impressions monthly across numerous countries.
  • Variety of Ad Formats: Outbrain supports various ad formats, including native web banners and carousel ads.
  • AI-Driven Optimization: Outbrain uses AI to optimize ad performance, ensuring each publisher receives the most relevant placements.

13. SitePlug

SitePlug

SitePlug Ad Network is a performance marketing solution that helps brands connect with high-intent users through innovative content placements. It offers unique monetization options for publishers and affiliates, including in-text ads, across a global network of over 100,000 publishers. SitePlug’s ad placements are designed to nudge users toward a product’s purchase page, enhancing user engagement and driving conversions.

Key Features of SitePlug

  • Performance Marketing: SitePlug focuses on driving conversions through innovative content placements.
  • Global Network: SitePlug has partnerships with over 100,000 publishers worldwide.
  • High-Intent Users: SitePlug targets users who are actively researching products, increasing the likelihood of conversions.
  • Unique Ad Placements: SitePlug offers placements on content websites, coupon websites, email clients, and more.
  • ROI Focused: SitePlug optimizes traffic and performance to deliver the best return on ad spend (ROAS) for brands.

Balancing User Experience and Monetization with In-Text Ads

Balancing User Experience and Monetization with In-Text Ads

In-text ads can be an effective monetization method for publishers, but they must be implemented carefully to avoid disrupting the user experience. The key is relevance – in-text ads should match the surrounding content and interests of site visitors. Publishers should limit ad density, with no more than 30% of a page covered in ads according to IAB guidelines.

Additionally, the use of non-intrusive ad formats like native ads and sticky leaderboards helps avoid annoying site visitors. Personalized and contextual advertising leverages data about user behavior and page content to serve relevant ads, increasing click-through rates while preserving a smooth user flow.

With the right balance of value-driven content and strategically placed, relevant ads, publishers can boost engagement and returns. The symbiotic relationship between user experience and ad revenue means optimizing one ultimately lifts the other.

Maintaining this Equilibrium is an ongoing process of assessing feedback, analyzing metrics, and staying atop the latest monetization innovations.

Stats on In-Text Advertising

Stats on In-Text Advertising

In-text ads have high engagement, with click-through rates of over 19% compared to just 1% for Facebook and 4% for email. Their performance outpaces banners, achieving conversion rates exceeding 10%.

Globally, in-text ad spending is projected to reach $12.6 billion by 2025, growing at a compound annual rate of over 15%. Strategic implementation drives results – 73% of marketers have increased or plan to increase budgets for this high-ROI channel.

PS: The Contextual Ads Spends is mentioned in the above shown image.

Most Common FAQs on In-Text Advertising and Ad Networks

How do In-Text Ads work?

In-text ads work by linking keywords in content to relevant ads. When users hover over these keywords, an ad is displayed.

What is the role of AI in In-Text Ads?

AI helps in optimizing ad performance, targeting the right audience, and personalizing ads based on user behavior and content context.

What are the expected future trends in In-Text advertising?

Future trends include increased use of AI for optimization, more personalized and contextually relevant ads, and growth in mobile in-text advertising.

Do In-text ad networks only provide text ads?

No, some In-text ad networks also provide other ad formats like video and display ads.

Can I control which ads appear on my site with In-text ad networks?

Yes, most In-text ad networks allow publishers to have some control over the ads that appear on their sites.

How do in-text ad networks generate revenue for publishers?

Publishers earn money when visitors click on the in-text ads that appear as hyperlinked keywords within their content.

What is the approval process like for in-text ad networks?

The approval process involves reviewing the publisher’s content and site to ensure it meets the network’s standards. This can take from one business day to longer for complex reviews.

Can in-text ads be used alongside other ad formats like display ads?

Yes, in-text ads can be used alongside other ad formats, including display ads and even AdSense, as they are generally non-intrusive.

Wrapping Up on In-Text Ad Networks

In-text ads present a major opportunity for publishers to boost revenue while providing a smooth user experience. As this format continues its impressive growth, more networks will emerge with innovative targeting and optimization capabilities. However, the fundamentals remain unchanged – relevance and quality drive results.

The strategic implementation enables in-text ads to perform better than disruptive formats while preserving site engagement. With the right balance, it’s a win-win proposition. But there is no one-size-fits-all solution. Assessing your audience, content, and business goals is key to determining which network best fits your needs.

What in-text ad networks and strategies will you test on your site?

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