11 Best Incentive Ad Networks in 2024: Experts Choice 🏆 1

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11 Best Incentive Ad Networks in 2024: Experts Choice 🏆 2

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Are you aware that users are almost five times more likely to make an in-app purchase after engaging with incentivized ads? This compelling statistic underscores the power of incentivized ads, a marketing tool that rewards users for completing certain actions, thereby driving higher conversion rates.

As we explore the best incentive ad networks, we’ll explore how these Ad networks leverage the allure of rewards to boost user engagement and advertiser gains. From gaming to shopping apps, incentivized ads have revolutionized the way advertisers connect with their audience, offering a win-win scenario that benefits both parties.

Let’s get started with the list of best incentive ad networks!

💰 11 Best Incentive Ad Networks for 2024

Incentive Ad NetworksUSP of the Ad Network
AdsterraUses AI-powered Advanced Algorithms
JuicyAdsProprietary assistant for campaign auto-optimization
HilltopAdsInstant activation of accounts
Adgate MediaOver 2,000 active campaigns
Adscend MediaOffers a Lightweight SDK, iFrame, and API
OfferToroOffers access to User Blocking and Unblocking Tools
TapjoyHigh eCPM offers exceeding $1000
CPAGripPostback tracking features available
Perform[cb]Offers custom domains feature with API as well
NativeXOver 5 billion advertising requests per day
OGAds10 years of expertise in the industry

1. Adsterra


Founded in 2013, Adsterra has grown to become a market-leading ad network trusted by over 30,000 advertisers and publishers worldwide. It serves over 30 billion ad impressions per month globally, with 70% of its traffic being mobile. Adsterra’s unique Partner Care approach sets it apart from other ad networks, providing a personal touch, quick replies, and top-notch problem-solving skills. This approach, coupled with its innovative ad formats and advanced algorithms, makes Adsterra a great choice for both advertisers and publishers seeking to maximize their return on investment.

Key Features of Adsterra Ad Network

  • Supports a variety of ad formats including Popunder, Social Bar, Push Ads, Banner Ads, etc.
  • Adsterra uses AI-powered Advanced Algorithms, and in-house solutions to deliver offers to the most ready-to-act users.
  • Adsterra offers high and stable CPM rates to its publishers.
  • Anti-AdBlock feature that increases revenue by ensuring ads are not blocked.
  • Adsterra supports multiple cost models including CPA, CPM, CPI, CPL, RTB, and CPC.

2. JuicyAds


JuicyAds Ad Network is a renowned player across Incentive Ad Networks, particularly in the adult industry. With its robust architecture, global coverage, and modern interface, JuicyAds has carved a niche for itself in the advertising world. It is a self-serve platform that offers users complete freedom to create and manage their campaigns, thereby providing a high degree of control and flexibility. The network has been serving the market since 2006 and has delivered trillions of ad impressions to date, making it a reliable and trusted choice for both advertisers and publishers.

Key Features of JuicyAds Ad Network

  • JuicyAds is a self-serve network, that allows advertisers to create and manage their campaigns.
  • JuicyAds offers users a variety of ad formats to choose from, including banners, pop-ups, pop-unders, and mobile ads.
  • JuicyAds provides various targeting features, enabling advertisers to target their ads to a specific set of audiences.
  • Offers the highest payouts every week, providing a dual solution of CPC and CPM ads.
  • JuicyAds offers a proprietary assistant for campaign auto-optimization named Adsistant.
  • JuicyAds offers a variety of ad types to suit your advertising goals, including banners, pop-unders, native ads, and interstitials.

3. HilltopAds


HilltopAds Ad Network is a remarkable Incentive Ad Network that has been serving publishers and advertisers globally since its inception in 2013. Based in the UK, HilltopAds has carved a niche for itself in the realm of CPC/CPM advertising networks. What sets HilltopAds apart is its unique approach to traffic segmentation based on the quality and activity of users.

This ensures that advertisers receive high-quality traffic from legitimate sources, thereby enhancing the effectiveness of their campaigns. HilltopAds’ commitment to eliminating bot/cheated traffic further underscores its dedication to maintaining traffic quality. With its diverse ad formats and easy-to-use platform, HilltopAds has become a preferred choice for those seeking a robust and reliable Incentive Ad Network.

Key Features of HilltopAds Ad Network

  • High, Medium, and Low activity channels, allow advertisers to allocate budgets and set goals appropriately for their ad campaigns.
  • Supports various ad formats including POPs, Direct Link, Instream VAST/VPAID video, In-page push.
  • Fast sign-up process and instant activation of accounts.
  • Publishers have the flexibility to set up the advertisement, placement area, and display frequency.
  • HilltopAds offers high CPM for high-quality traffic.
  • HilltopAds provides a personal support manager to assist partners on how to set up and optimize their campaigns.
11 Best Incentive Ad Networks in 2024: Experts Choice 🏆 2



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4. Adgate Media

Adgate Media

AdGate Media is a renowned Incentive Ad Network known for its rewarded advertising. This platform is a bridge between premium brands and users of popular apps, providing a unique opportunity for monetization and user acquisition. AdGate Media is committed to helping app developers and website owners monetize their platforms effectively, ensuring that they only pay when their specific goals are met. This focus on goal-oriented payment models, coupled with non-intrusive advertising, makes AdGate Media a great choice for those seeking to maximize their revenue while maintaining a positive user experience.

Key Features of AdGate Media Ad Network

  • Offers monetization solutions that are platform agnostic, catering to Desktop, Android, iOS, and more.
  • Worldwide Demand with over 2,000 active campaigns live at any time.
  • Allows users to monetize their app, game, or website using offer wall rewarded ad unit.
  • Offers non-intrusive advertising, allowing users to earn more money while maintaining a positive user experience.

5. Adscend Media

Adscend Media

Adscend Media Ad Network is a highly regarded Incentive Ad Network that has been providing innovative solutions for mobile app and web publishers since 2009. This award-winning platform is recognized for its superior monetization and brand engagement solutions, which include Offer Wall, Rewarded Video, and Affiliate Marketing.

Adscend Media’s unique approach to advertising allows users to earn rewards by engaging with their favorite apps, games, and websites, thereby creating a rewarding model that benefits both publishers and users. The network’s commitment to providing excellent support and a wide array of options to earn rewards makes it a great choice for publishers looking to maximize their earnings.

Key Features of the Adscend Media Ad Network

  • Got Offer Wall so that users can earn rewards by completing quick actions such as downloading apps or watching videos.
  • High-quality in-stream video and display, HideoutTV, delivers superior creator engagement, brand engagement, and user monetization.
  • Adscend Media Ad Network offers a Lightweight SDK, iFrame, and API.
  • A dedicated account manager helps maximize earnings, produce better ROI, and provide any other support that you need.

6. OfferToro Ad Network


OfferToro is a leading player in the world of Incentive Ad Networks, providing a robust platform for businesses and app developers to monetize their digital assets effectively. The company’s core strength lies in its innovative approach to advertising and monetization, offering a suite of solutions that not only drive revenue but also enhance user experience.

OfferToro’s commitment to success is evident in its dedication to providing a highly engaged audience to advertisers and a one-stop-shop monetization method to publishers. This commitment, coupled with its long-standing history in the industry since 2012, makes it a reliable and trusted partner in the realm of Incentive Ad Networks.

Key Features of OfferToro Ad Network

  • OfferToro’s primary monetization tool, the OfferWall, provides a convenient platform for advertisers to showcase their products and services, enabling app developers to monetize their apps effectively.
  • Rewarded Video feature allows users to earn virtual currency in games or apps by watching videos, creating a win-win situation where users are not forced to view ads.
  • Access Interstitial Ads are non-intrusive ads that users can easily exit, ensuring a positive user experience.
  • OfferToro API provides a clear set of instructions for displaying ads effectively on your app.
  • Offers surveys SDK feature allows app developers to incorporate various monetization tools into their native projects.
  • User Blocking and Unblocking Tools to maintain the quality of user interactions and protect the interests of advertisers.

7. Tapjoy


Securing its position on 7th position, TapJoy Ad Network is a trusted choice in the Incentive Ad Networks sector, revolutionizing the mobile industry by connecting advertisers with their ideal audience in the world’s most popular mobile games and apps. It operates on a unique value exchange model, where mobile users are rewarded for their engagement with ads, fostering a mutually beneficial relationship between advertisers and users.

This innovative approach has positioned TapJoy as the industry leader in the offerwall category, with a significant number of top-grossing apps and mobile games leveraging its services. By prioritizing user experience and maximizing app revenue, TapJoy has successfully transformed the dynamic between advertisers, publishers, and consumers, making it a standout choice in the Incentive Ad Networks industry.

Key Features of TapJoy Ad Network

  • TapJoy provides comprehensive reports on offer wall performance, including revenue, eCPM, DEU, engagement rate, and usage rate.
  • Offers professional customization of the offer wall design, ensuring it seamlessly integrates with the apps.
  • TapJoy enhances user experience by providing video and rich media task explanations.
  • TapJoy partners with top advertisers on its offer wall, ensuring users always find enticing offers they want to complete.
  • The TapJoy support team is available 24/7 to ensure users have the best possible experience.

8. CPAGrip


CPAGrip Ad Network is a leading player in the affiliate marketing industry, renowned for its impressive track record of success and high level of publisher satisfaction since 2013. As an industry leader, CPAGrip provides a wide range of sophisticated tools and an extensive inventory of incentive offers, making it a top choice for both publishers and advertisers. The network’s commitment to innovation, coupled with its dedicated support team and experienced development technicians, has made CPAGrip one of the best-reviewed performance engines for publishers and advertisers alike.

Key Features of CPAGrip Ad Network

  • Offers Content Locker to monetize web content which consistently outperforms other advertising models.
  • URL Locker allows publishers to lock URLs and files, providing another avenue for monetization.
  • Offer Wall offers users a variety of offers to complete, providing a diverse selection of monetization opportunities.
  • A detailed control panel for publishers allows easy navigation of the platform.
  • Postback tracking features to set up detailed analytics about their traffic and campaigns.
  • For each referral, the publisher receives a 5% commission based on the earnings generated by the referred user.

9. PerformCB


Perform[cb] Ad Network is a leading player in the incentive ad network industry, renowned for its innovative approach to performance marketing. As a top-ranked CPA Affiliate Marketing Network worldwide, Perform[cb] has been connecting advertisers and affiliates since its inception, focusing on delivering real outcomes and real customers.

The network’s commitment to outcome-based marketing means that advertisers only pay when a specific outcome is achieved, such as a customer checking out on an e-commerce site, a prospect submitting a lead generation form, or a user downloading an app. This approach ensures a high return on ad spend (ROAS), making Perform[cb] a great choice for businesses seeking to maximize their ROI.

Key Features of the Perform[cb] Ad Network

  • Perform[cb] offers advanced tracking features, including support for SKAN 4.0, which provides more data granularity for more traffic optimizations.
  • Perform[cb] offers advanced tracking features, including support for SKAN 4.0, which provides more data granularity for more traffic optimizations.
  • TikTok Conversion API to set up pixels directly in the platform’s Partner UI to track all conversions back to TikTok.
  • Perform[cb]’s custom domains feature puts their tech ahead of the competition, as affiliates are no longer limited by having to share a domain with thousands of other affiliates across various channels.
  • Revamped Marketer Referral Program that allows marketers to refer and earn additional commissions for an entire year.

10. NativeX


NativeX Ad Network is a remarkable Incentive Ad Network that has been a popular choice among marketers globally. As a global digital marketing agency, NativeX is dedicated to driving ROI for all sectors of business in a mobile-first world. It has a deep understanding of user preferences and provides access to various global top media platforms and channels to help businesses reach their target audience. NativeX improves the efficiency of businesses’ overseas media buying experience, and ad creative management, and boosts growth beyond borders. It is a one-stop advertising solution that scales businesses and drives growth.

Key Features of NativeX Ad Network

  • NativeX has partnerships with top media platforms, including TikTok For Business, Kwai for Business, etc.
  • NativeX’s TopWorks Creative Studios is a global creative network that empowers advertisers with localized creatives such as UE4, live-action, TVC, and more.
  • NativeX provides full coverage on app-based, web-based, and other resources, processing over 5 billion advertising requests per day.
  • Backed by a global network of KOLs and media platforms, NativeX can help convert target audiences with ease.
  • The Nativex Trading Desk integrates walled garden media platforms, using their APIs to create a cross-media planning and measurement tool.
  • Nativex’s strength in the Asia Pacific is possible through the XploreChina initiative which offers tools to marketers looking to break into the Chinese mobile market.

11. OGAds


OGAds Ad Network is a remarkable Incentive Ad Network that has carved a niche for itself in the realm of content locking. Established in 2014, OGAds has been a game-changer in the affiliate marketing scene, helping affiliates, webmasters, and developers monetize their mobile and desktop traffic. It has been recognized for its innovative platform and potential for high earnings, making it a network worth considering for affiliate marketers.

OGAds has a unique focus on content lockers for both mobile devices and desktops, providing a great way to monetize premium content. With its profit-generating content locker, one can easily monetize their website, blog, app, or social media accounts. The network has more than 600 various offers and almost 10 years of expertise in the industry.

Key Features of the OGAds Ad Network

  • Offers a comprehensive selection of payout methods, including Crypto, Paypal, Wire, Direct Deposit, and E-Cheque.
  • The platform provides real-time updates on campaigns.
  • Allows users to fully customize their locker and setup to maximize their traffic conversion rate.
  • The platform has a special feature that optimizes offers to receive the highest EPC possible.
  • OGAds has more than 600 offers in various verticals.
  • The AI guides users through the steps to complete the content locker with ease, increasing EPU (Earnings Per User) worldwide by 12% (US by 21%).
  • High-quality support service, ensuring that users’ queries are answered promptly.

Ethics of Incentivized Ads

Incentivized advertising, a strategy where viewers are rewarded for engaging with ads, has become quite a popular tool as it taps into our natural desire for rewards, offering something in exchange for our attention or engagement, such as watching a video, downloading an app, or signing up for a subscription. However, the ethics of incentivized ads are complex and multifaceted, raising questions about privacy, manipulation, and authenticity. Here are some of the key aspects that you might wanna consider:

Privacy Concerns

One of the main ethical concerns is privacy. Online advertising often involves tracking user behavior across multiple websites and devices, raising concerns about the monitoring of online behavior and the potential for profiling and discrimination. Incentivized ads, which often require users to provide personal information or perform specific actions, can exacerbate these privacy concerns.

Ads Manipulation

Another ethical issue is the potential for manipulation. Incentivized ads can create a false sense of urgency, leading users to make hasty decisions they may later regret. Furthermore, the use of data-driven advertising in political manipulation campaigns has been highlighted, with the capacities of digital ad systems facilitating such campaigns being seen as a liability for democratic societies.

Authenticity of Ads

The authenticity of incentivized reviews is another ethical concern. Research suggests that people who are incentivized tend to write more positive reviews, potentially misleading others. Brands should not incentivize reviews under the condition that the reviews be positive, as this practice is not only unethical but also misaligned with the Federal Trade Commission’s regulations.

Despite these ethical concerns, incentivized ads can be highly effective. They can result in higher conversion rates than non-incentivized ads and can be a powerful tool for businesses to reach new customers and build brand loyalty.

While there are some ethical concerns, it’s crucial for businesses to be transparent about their use of incentivized ads and to ensure that their offers are compelling and fair.

Latest FAQs Related to Incentive Ad Networks

How do Incentive Ad Networks work?

Incentive Ad Networks connect advertisers who want to launch campaigns with publishers looking to sell ad space on their digital properties, like websites and apps. The network aggregates remnant ad inventory from various publisher websites and then matches it with advertiser demand.

What are the benefits of using Incentive Ad Networks?

Incentive Ad Networks can drive considerable gains for advertisers. Studies show users are almost 5x more likely to make an in-app purchase after engaging with incentivized ads. Plus, when they engage with at least one incentivized ad in the first week after installation, app retention has the potential to improve by around 300%.

What are the potential downsides of using Incentive Ad Networks?

While Incentive Ad Networks can drive significant engagement and conversions, the average user Lifetime Value (LTV) of incentivized ads tends to be low, and much lower than non-incentivized ads.

What are the legal considerations when using Incentive Ad Networks?

When using Incentive Ad Networks, it’s important to comply with the guidelines set by regulatory bodies like the Federal Trade Commission (FTC). For instance, if an incentive could sway what someone says in an endorsement, that incentive should be disclosed. The FTC doesn’t mandate the specific wording of disclosures, but the general principle is that people should get the information they need to evaluate sponsored statements.


With global ad spending in the sector expected to cross an impressive $250 billion by 2024, the Incentive Ad Networks have proven to be particularly effective in the gaming industry, making up around 90% of gaming ads. In addition to this, you might be amazed to know that they have also found their place in the corporate world, with a staggering 90% of corporations now utilizing incentives to motivate their sales teams.

Well, moving toward the closure of this article, there’s this one question spinning around my head, i.e. Will incentive ad networks continue to focus on rewards, or will they find new ways to engage users?

Hopefully, you might have found yourself the right incentive ad network that suits your marketing and business operations.

Affiliate DisclosureThis post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)

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