Similarweb Review 2024: Website Traffic Analysis Tool? (Top Features & Pricing)

Similarweb review, well, coming here makes it pretty sure that you were looking for one?

As a digital marketer and someone who owns an online business/website, you can totally relate to how important it is to make the right marketing strategies. Similarweb is a great tool to analyze data related to the audience, industry, competitors, and much more.

In this article, I’ll be writing about some of the key features offered by Similarweb; in addition to that, I’ll also be discussing what these key features do and how they can help you make better marketing strategies.

But before diving into the in-depth analysis of Similarweb, let’s quickly take a glance at what is Similarweb?

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Detailed Similarweb Review

Similarweb is a tool that helps manage and analyze the performance delivered by your website. These analyses basically involve factors such as audience analysis, traffic sources, website content, traffic analytics, and much more (I’ll be getting to it later in the article).

Similarweb was founded in 2007 in Israel and delivered its services along with the top eCommerce players like Amazon, eBay, PayPal, etc. Similarweb can be used as a management and service tool that can be used to make your way around different parameters such as Digital Research, Digital Marketing, eCommerce, Investing, and even Sales.

A quick review on how these different parameters will help:

• Digital Research: Audience research, Industry audience, Website & App analysis, Benchmarking, and much more.
• Digital Marketing: Affiliate marketing, PPC and SEO, Competitive Analysis, and much more.
• Sales: Lead generation and enrichment with Fraud detection and much more.
• Investing: Investment Ideation, monitoring, etc.
• eCommerce: Customer journey, Brand identification, etc. (better analytics and overview)

As per my experience around different tools that dealt with SEO and websites (similar to Similarweb), Similarweb can be considered an excellent tool.

Similarweb offers its services around different aspects such as:

• Website Analysis (Website Overview)
• Website Audience (Traffic & engagement, Geography, Demographics, and Audience interests)
• Traffic Sources (Marketing mix, referrals, search, social, etc.)
• Traffic Destination (Outgoing links and Ads)
• Website Contents (Subdomains, Leading folders, Popular pages, and much more)
• Competitors (Similar sites and keyword competitors)

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Features Offered by Similarweb | Similarweb Reviews

Similarweb offers some options to choose from Workspace, Research, and Dashboard.

1: Workspace

The Workspace enables you to get alongside, getting your first Arena; the Arena section basically has three different steps, the first one involving the main website; here you enter the main website that you are operating and or you are primarily focusing on, the second section includes counting your competitors, the option enables you to insert the competitor websites that you might be dealing with.

As a result, you get a complete overview of how your website performs. The tool enables you to get an overview in terms of strategic overview, organic overview, and referral overviews. The strategic overview gives you analytics and different aspects such as Domain, traffic share, total visits, average visit duration, pages per visit, and bounce rate.

Organic search overview lets you get along with organic searches being performed over the website. All this data can be used as a great tool to overview how your website was performing compared to other competitor websites.

2: Research

The following section is Research and is quite an important one; this research tab lets you explore different parameters such as Website Analysis, Web Category Analysis, Search Keyword Analysis, and much more. I’ll explain more about this section later in this article; So let’s explore what the features/functions offered by this research tab are:

• Website Analysis:

The website analysis lets you explore data and analytics such as website visits, engagement rates, traffic sources and some other important metrics that might be needed. For example, You search for bloggingeclipse.com on the website analysis, and the analysis will show you different data such as Global rank, Country rank, Category rank, Visit Duration, Bounce Rate, etc.

You can also explore some other pieces of information such as Traffic & engagement (visits, devices, visits over time, etc.), Geography, Marketing channels, etc. The few essential factors that you can consider alongside the above-given data is its search (organic or paid).

The website analysis also enables you to compare your website with any different website/competitor in the same category. You can compare 3-4 other websites with your main website and compare the analytics and data as mentioned above.

• Google Play Analysis:

I guess you might have got an idea about how this feature will help; the google play analysis can help your App get along better in terms of optimization. This feature will let you optimize and understand the right keywords and the traffic share of that keyword. As a result, you can understand how your product performs under a keyword. (not available during the trial period)

• Search Keyword Analysis:

This feature enables you in getting along with a better overview as well as in-depth research in terms of keyword searches that any website might be using, well this enables you to understand how much that keyword is performing over a specific website (both organically and paid one).

The features offered in Search keyword analysis can be counted as a similar option to the Keyword magic tool offered from other tools in the market.

• App Analysis:

Well, I might have given you an idea of what are the features served by App analysis, well as a quick overview; the App analysis lets you monitor the app ranking, retention, traffic sources and even the user interests. (Real deal from my perspective)

• Funnel Analysis:

Well, you might be able to recall about the sales part that I mentioned above, well this is one of the main reasons due to which sales data and everything related to that, the funnel analysis lets you explore along with the conversions and performance metrics for some of the top tier players in a particular industry.

• Web Category Analysis:

This feature can be counted under understanding how the top tier players are performing under a specific category, well, kind of a competitor spying tool to some extent. You can explore dozens of categories and understand how a particular website is performing under that category (keeping an eye over the top players and comparing your website likewise in that category).

In addition to that, web category analysis also lets you explore more data in terms of top websites, device distribution and total visits. When I mentioned the categories, Similarweb gives you an overview of the top 100 websites (can go up to 10,000 domains) performing under that category (categories like arts and entertainment, music, books & literature, etc.) In addition to all the categories I have mentioned, you might need to get a better overview of pieces of information such as:

These all features can help analyze how your website is performing while also understanding how much market share the top players have.

• App Category Analysis:

Like the features mentioned in web category analysis, the App category analysis gives you an overview of how certain apps (top tier players) perform under a category.

• Website Segment Analysis:

This can be useful when considering a whole segment of web pages, or we can analyze the web pages collectively (not available/locked during the trial period). All the metrics mentioned above can be used in different ways, and as a digital marketer or a website who wants to explore and get an in-depth analysis of how your webiste is performing.

After considering all the features and tools offered in the research tab, the last one is the Dashboard tab. As per my experience over Similarweb, the research tool consists of some of the powerful tools needed to understand how you overcome with better marketing and content strategies.

3: Dashboard

The dashboard tab lets you explore different templates such as Mobile app monitoring, daily competitive analysis, SEO monitoring and much more.

Some of the templates offered in the Dashboard tab are as follow:

In addition to all the features and tools offered, you can also create a template from scratch by selecting the ” Create from scratch” option and making a template as per your need/objective.

4: Data Reliability

The data is everything; well, the data used in these analytic tools is one of the important factors that has helped in delivering the best products possible.

Similarweb is a company that depends on different data sources, most notably their global user panel, to determine its intelligence. The accuracy of these data sources is the critical factor in their reliability. Well, you might be clear with the thought that no data is 100% perfect, but the accuracy and chase to deliver perfection is something Similarweb believes in.

Similarweb uses 4 different data types/sources, which are as follow:

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Similarweb Pricing Plans

I have wandered around several SEO/Analyzing tools, but the pricing plans offered by Similarweb are pretty good. The prices start from around $249/month, well this plan is counted among one of the popular and primarily used plans offered by Similarweb. The advanced plan costs around $449/month, and just in case you are not satisfied with the features offered by the plans, and you can even ask them for a custom plan.

Each of these plans offers features such as competitive analysis, keyword research, keyword tracking, Ad creative research tool, media buying research tools and much more. In addition to all these features and tools, you can also access other features such as Website results, Ad Creatives, Historical data, GeoData, etc. These features and tools are limited depending upon the plan you go for.