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#1 TikTok Analytics Tools


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Are you ready to boost your TikTok presence and grow like never before?

As a TikToker, you know that understanding your audience and creating engaging content is crucial for success. But how can you make data-driven decisions and optimize your content strategy to reach new heights? The answer lies in TikTok analytics tools.

These indispensable TikTok Analytics tools empower TikTokers to make informed decisions, fine-tune their content strategies, and ultimately, amplify their reach and following.

During this article, we will explore some of the top TikTok analytics tools that can assist you in enhancing your TikTok journey and achieving significant success in 2024.

How do TikTok Analytics Tools Expand Audience Reach?

TikTok analytics tools are crucial for businesses and content creators aiming to reach a broader audience by offering insights into content performance, audience demographics, and engagement metrics.

These tools help users make data-driven decisions to optimize their content strategy and grow their audience. They enable users to identify top-performing content, understand audience demographics, monitor traffic sources and audience territories, track engagement metrics, identify trending topics and hashtags, and optimize posting times.

By utilizing these insights, content creators can create more relevant, engaging, and timely content that resonates with their target audience, ultimately expanding their reach and growing their audience.

Leading TikTok Analytics Tools in 2024

Ignite Your TikTok Journey in 2024! Access our ultimate list of Top TikTok Analytics Tools that assist TikTok creators and businesses in optimizing their strategies and reaching sky-high.

Top TikTok Analytics ToolRatings

1. Brand24


Brand24 is a robust social listening and media monitoring tool designed to assist businesses in monitoring and analyzing their online conversations about their brand, products, and competitors.

With its AI-powered technology, Brand24 provides comprehensive access to mentions across social media, news, blogs, videos, forums, podcasts, reviews, and more.

Loved by over 4,000 brands of all sizes, including Samsung, Intel, and Carlsberg, Brand24 enables businesses to protect their reputation, measure brand awareness, analyze competitors, and discover customer insights.

Key Features of Brand24

  • Monitor brand mentions across 25 million online sources in real time.
  • Advanced sentiment analysis to segment positive, negative, or neutral mentions.
  • Create reports to measure and report PR coverage.
  • Track reach and engagement using state-of-the-art technology.
  • Access customer insights and learn from online conversations about your company.
  • TikTok analytics tool to monitor brand mentions, track hashtag performance, analyze TikTok content, and measure campaign impact.
  • Hashtag Analytics tool for comprehensive tracking of hashtag mentions, social media reach, sentiment, and influential profiles.

Brand24 Pricing

Brand24 offers a free 14-day trial with no hidden fees and no credit card required.The pricing plans are as follows:

  • Individual Plan ($79/month, billed annually): Ideal for tracking a small brand. It includes 3 keywords, 2K mentions per month, 1 user, updates every 12 hours, and basic AI features.
  • Team Plan ($149/month, billed annually): Suitable for startups and small businesses. It offers 7 keywords, 5K mentions per month, unlimited users, hourly updates, and basic AI features.
  • Pro Plan ($199/month, billed annually): Designed for growing businesses and small agencies. It includes 12 keywords, 25K mentions per month, unlimited users, real-time updates, and advanced AI features.
  • Enterprise Plan ($399/month, billed annually): Ideal for enterprise businesses and large agencies. It offers 25 keywords, 100K mentions per month, unlimited users, real-time updates, and advanced AI features.

2. Keyhole


Keyhole is an advanced TikTok analytics tool meticulously engineered to assist social media managers and agencies in monitoring trends, influencers, campaigns, and profile analytics across diverse social media platforms.

It encompasses a range of comprehensive features and offers flexible pricing options, all geared towards furnishing businesses of varying scales with invaluable insights.

This empowers them to leverage data-driven decision-making and refine their social media strategies for optimal performance. The tool’s capabilities extend beyond TikTok, encompassing a broader spectrum of social media platforms for a more holistic approach to analytics and strategy optimization.

Key Features of Keyhole

Keyhole offers a range of features to help users analyze and optimize their social media presence:

  • Social Listening & Brand Monitoring: Track brand mentions and keywords across online platforms, allowing you to engage with leads and customers instantly.
  • Social Media Analytics: Analyze profile growth, engagement, and competitor performance across multiple social profiles.
  • Influencer Tracking: Discover top social media influencers, compare their performance, and analyze their ROI.
  • QuickTrends: Stay updated with the latest trends, explore the rise in competition, and conduct market research.

Keyhole Pricing

Keyhole offers four pricing plans to cater to different business needs:

  • SMB & Freelancers: For small organizations managing a single brand, priced at $99/month or $79/month when billed annually. This plan includes 2 trackers, 5k mentions per month, 5 social profiles, and 1 user.
  • Corporate: For mid-sized organizations managing multiple brands and regions, priced at $299/month or $239/month when billed annually. This plan includes 10 trackers, 20k mentions per month, 20 social profiles, and 3 users.
  • Agency: For agencies managing multiple clients and campaigns, priced at $599/month or $479/month when billed annually. This plan includes 25 trackers, 50k mentions per month, 50 social profiles, and 5 users.
  • Enterprise: For global organizations monitoring their brand, industry topics, and competitors, with custom pricing. This plan offers 40+ trackers, 100k+ mentions per month, 200+ social profiles, and unlimited users.

3. Analisa


Analisa stands as a cutting-edge AI-driven TikTok analytics tool tailored to deliver in-depth real-time insights into TikTok profiles, videos, songs, and hashtags.

Primarily conceived for campaign reporting, content refinement, influencer demography assessment, and competitive analysis, Analisa offers a versatile toolkit for social media strategists.

Through its intuitive interface, users can seamlessly navigate and conduct precise searches for TikTok hashtags or accounts, extracting a wealth of metrics. These encompass key indicators like average engagement rates, likes, comments per post, as well as trending hashtags.

This amalgamation of capabilities equips users with a robust arsenal for informed decision-making and strategy enhancement in the dynamic realm of TikTok.

Key Features of Analisa

  • Profile analysis: Analyze social activity and performance of TikTok profiles and hashtags.
  • Follower demographics: Determine the age, gender, and location of followers.
  • Campaign reporting: Export TikTok profile and hashtag reports to PDF or CSV.
  • Content optimization: Discover engaging content and influencers with real-time analytics.
  • Competitive analysis: Compare your performance with competitors and identify areas for improvement.

Analisa Pricing

  • Basic (Free): Completely Free access to basic analytics features.
  • Premium ($48.30/month): Comprehensive analytics, including profile analysis, follower demographics, campaign reporting, content optimization, and competitive analysis.
  • Plus ($104.30/month): All Premium features, with additional benefits for more extensive usage.
  • Pro ($167.30/month): All Plus features, with added benefits for professional users and businesses.

4. TrendTok


TrendTok is a TikTok analytics app that provides assistance to influencers in monitoring, recognizing, and predicting trends on the platform.

Powered by artificial intelligence, this app enables creators to find, discover, and predict new viral TikTok trends within their location, niche, or through their favorite TikTok creators, allowing them to increase their visibility, gain more followers, and grow their accounts organically.

With features such as analytics on new, rising, and falling trends, trend prediction with AI, and personalized trend suggestions, TrendTok is a valuable tool for influencers looking to stay ahead of the curve and create viral content.

Key Features of TrendTok

  • AI-driven trend discovery and prediction.
  • Granular analytics on new, rising, and falling trends.
  • Personalized trend suggestions based on user preferences.
  • TikTok SEO and AI Hashtag Generator for optimizing content.
  • Real-time updates on TikTok trend metrics and insights.

TrendTok Pricing

TrendTok offers a completely free Basic version, which provides access to its core features. For users who want to unlock additional features and insights, there is a Pro version available for $19.99 per year. The Pro version offers more in-depth analytics, trend predictions, and personalized trend suggestions to help users grow their TikTok accounts more effectively.

5. Quintly


Quintly is another TikTok analytics tool tailored to assist social media managers, brands, and marketing agencies in monitoring and refining their social media endeavors. Its hallmark lies in customizable dashboards, offering a comprehensive array of social media metrics.

Moreover, the platform accommodates the tracking of multiple TikTok accounts, ensuring a panoramic view of performance. This, in turn, furnishes users with indispensable insights, facilitating the advancement of their social media strategies.

Noteworthy for its popularity among industry experts, Quintly distinguishes itself with automated reporting capabilities, establishing it as a pivotal resource for maintaining a competitive edge in the dynamic landscape of social media marketing.

Key Features of Quintly

  • Customizable dashboards for tailored insights.
  • Extensive social media metrics with over 500 options.
  • Ability to track multiple TikTok accounts.
  • Automated reporting for efficient data sharing.
  • Popular among social media managers, brands, and marketing agencies.

Quintly Pricing

Quintly offers a scalable and transparent pricing plan suitable for every budget. The pricing is simple, with a flat fee for all features, €15 per profile, and €20 per user. The prices shown are calculated for yearly contracts.

For example, if you want to analyze 5 profiles and have 1 user, the cost would be $345 per month, billed at $4,140 a year. This pricing includes all features and 5 monthly profile swaps.

It’s important to note that custom plans are also available, starting at €300 per month.

6. Socialinsider


Socialinsider emerges as a formidable contender in the field of social media analytics and competitor analysis tools, offering businesses a robust platform to gauge their performance across various social media platforms.

This versatile tool not only allows users to track posts but also provides the means to keep a vigilant eye on competitors, yielding invaluable data for strategic refinement.

Particularly in the domain of TikTok, Socialinsider stands out, empowering users to closely monitor TikTok accounts, conduct competitor analysis, and scrutinize the effectiveness of social media campaigns.

Its comprehensive suite of features equips data-driven agencies and brands with the insights needed to make judicious decisions and elevate their social media strategies to new heights.

Key Features of Socialinsider

  • Profile analytics for TikTok, including engagement rate, video views, and follower growth.
  • Video analytics with insights into engagement, interactions, total plays, and engagement analysis.
  • Campaign tracking to monitor and analyze social media campaigns.
  • Competitor analysis for top social media channels.
  • Historical post data for a better understanding of past performance.
  • Exportable reports in various formats (PDF, PPT, CSV, XLS).

Socialinsider Pricing

  • Competitors Plan: $124/month or $1,490/year – 20 Social Profiles Analytics, 6 months Historical Posts Data, 1 User, Live Support in less than 12 hours, Competitors Analytics and Insights, Benchmarking, Exportable Reports.
  • Strategy Plan: $166/month or $1,990/year – 20 Social Profiles Analytics, 12 months Historical Posts Data, 5 Users, Live Support in less than 6 hours, Competitors Analytics and Insights, Benchmarking, Exportable Reports, Cross-networks Analysis & Reporting, Social Media Campaigns Insights.
  • Enterprise Plan: Custom pricing – Custom number of Social Profiles, Historical Posts Data, and Users. With Rapid Support. Competitor Analytics, Benchmarking. Exportable, Customizable, Branded Reports, and API access.

7. TikBuddy


TikBuddy is a comprehensive TikTok analytics, management, and marketing platform that caters to the data-driven needs of creators, brands, and marketers.

With a focused feature set specifically for TikTok, TikBuddy offers a unique solution for users looking to optimize their presence on the popular short video platform.

By providing key metrics and tools such as Creator Search, TB Score, historical data tracking, and Creator Compare, TikBuddy enables users to make informed decisions and develop effective strategies for growth.

Key Features of TikBuddy

1. For Creators/MCNs:

  • Hot video & music resources search: Inspires creativity and offers more resources, enabling users to track hotspots and hit trending topics.
  • Daily management of multiple accounts and data tracking: Monitors data changes on self-accounts, offers analysis reports, and helps adjust content and execution strategy accordingly.
  • Review the complete creator list by each category: Discovers account status, find high-traffic categories, and identifies the most potential creators.

2. For Brands:

  • Find targeted creators in seconds: Searches through all channels to find the best match creators, with the ability to view MCN affiliations and contacts.
  • Tracking cooperated video data: Tracks data changes in real-time for newly posted videos, providing feedback in seconds to support campaign strategy.

Additionally, TikBuddy offers influencer marketing features such as:

  • Intelligent Filter: Finds creators using intelligent and accurate filters, matches creators by style and brand fit, and discovers creator content inspiration.

TikBuddy Pricing

  • Basic: $69 per month, includes more analytics and research content, supports TikTok, and allows up to 3 users.
  • Premium (Most Popular Plan): $179 per month, offers 2X more views on new videos, supports TikTok, and allows up to 5 users.
  • Professional: $399 per month, provides personalized coaching for dedicated creators, supports TikTok, and allows up to 10 users.

Note that you can save 10% with a semi-yearly plan or 20% with a yearly plan.

8. Iconosquare


Iconosquare is a powerful analytics and management tool for social media marketers, offering comprehensive insights and tools for Instagram, Facebook, Twitter, LinkedIn, and TikTok.

Trusted by more than 20,000 social media marketers worldwide, Iconosquare simplifies the process of tracking performance, scheduling content, and monitoring competitors across multiple social media platforms.

Recently, Iconosquare launched a new feature that allows users to track their social media metrics for TikTok and LinkedIn on a custom dashboard, simplifying the process.

This integration allows users to monitor their TikTok analytics, including performance and engagement measurement, individual video analytics, customizable reports, and competitor reporting.

Key Features of Iconosquare

  • Analyze your social media performance and track user engagement across multiple platforms.
  • Gain insights into the performance of each video you post on social media.
  • Create tailored reports with the social media insights you choose for the desired time frame.
  • Monitor your competitors’ social media performance and compare it to your own.
  • Manage and track your TikTok and LinkedIn metrics in one convenient custom dashboard.
  • Access in-depth analytics for multiple social media platforms, including Instagram, Facebook, Twitter, and LinkedIn.

Iconosquare Pricing

  • Pro Plan ($49/month billed annually or $59/month billed monthly): Ideal for smaller businesses and superstar marketers, this plan includes 3 social profiles, 2 team members, and the option to add additional profiles and seats at an extra cost.
  • Advanced Plan ($79/month billed annually or $99/month billed monthly): Perfect for top-notch marketing teams managing multiple profiles, this plan offers 5 social profiles, unlimited team members, and the option to add additional profiles at an extra cost.
  • Enterprise Plan (custom pricing): Ideal for agencies and brands with numerous profiles to manage, this plan includes 10 social profiles, unlimited team members, and the option to add additional profiles at an extra cost.

All plans come with a 14-day free trial, allowing users to explore the platform’s features without any commitment or credit card information

9. Popsters


Popsters stand as a groundbreaking TikTok content analytics tool, strategically engineered to empower users in the meticulous measurement and analysis of TikTok videos, alongside content across an expansive spectrum of 11 diverse platforms, encompassing social media giants such as Facebook, Instagram, Twitter, and YouTube.

Its user-friendly interface simplifies the process, requiring nothing more than the insertion of a TikTok page link and the selection of the desired analysis period. Through this seamless approach, users gain invaluable insights into the performance of their social media content.

Popsters’ overarching objective is to enhance marketing efficiency, achieved through the provision of indispensable metrics like engagement rate and love rate.

Furthermore, it offers a critical edge by enabling benchmarking against industry competitors, ensuring brands remain at the forefront of their respective niches.

Key Features of Popsters

  • Analyze and measure the efficiency of posts on various social media platforms.
  • Easy-to-use interface for quick analysis.
  • Benchmark against competitors for better performance insights.
  • Provides important metrics like engagement rate and love rate.
  • Compatibility with 11 social networks, including TikTok, Facebook, Instagram, and Twitter.

Popsters Pricing

  • Basic Plan ($9.99/month): This plan is suitable for individuals and small businesses, offering unlimited analysis of any public pages for one chosen social network. It also includes report generation.
  • Corporate Plan ($19.98/month): Designed for larger organizations, this plan provides additional features such as extended active slots and access to corporate accounts.

Both plans come with a 7-day free trial, allowing users to test the tool before committing to a subscription.

Discover the Perfect TikTok Analytics Tools for Your Business

When you’re in the process of selecting the perfect TikTok analytics tools for your business, it’s crucial to keep a few things in mind. Consider factors and features that can assist you in making decisions based on data and refining your content strategy.

Here, we’ll walk you through what to think about, shed light on some important features, and introduce you to some of the top TikTok analytics tools.

Factors to Consider When Choosing TikTok Analytics Tools:

  1. Ease of use: Choose a tool that is user-friendly and easy to navigate, allowing you to access and analyze data quickly.
  2. Comprehensive metrics: Ensure the tool provides a wide range of metrics, including engagement, audience demographics, hashtag performance, and trending sounds.
  3. Customizable dashboards: Opt for a tool that offers customizable dashboards, enabling you to focus on the metrics that matter most to your business.
  4. Competitor analysis: Select a tool that allows you to compare your performance with competitors, helping you identify areas for improvement and capitalize on opportunities.
  5. Integration with other platforms: Consider a tool that integrates with other social media platforms, streamlining your analytics process across multiple channels.

Also, look for Essential Features;

Note that Customizable dashboards, post-performance tracking, and sound and hashtag management are essential features for TikTok analytics tools.

They enable businesses to focus on relevant metrics, identify content trends for maximum engagement, and create content that resonates with their audience by understanding popular sounds and hashtags.

These features help businesses make data-driven decisions and increase their chances of going viral on the platform.

By considering the factors and features mentioned above and exploring top tools like Brand24, Socialinsider, Iconosquare, and more, you can find the perfect TikTok analytics tool for your business.

FAQs on TikTok Analytics Tools

Why are TikTok analytics tools important?

These tools are crucial for developing effective marketing plans, making informed decisions, and staying organized with trends to optimize content and grow your TikTok presence.

What metrics can TikTok analytics tools track?

TikTok analytics tools can track metrics such as engagement rates (likes, comments, shares), follower count, weekly and monthly growth, content performance, and trending topics and hashtags.

How can TikTok analytics tools help improve content strategy?

By providing insights on audience preferences, engagement, and trends, TikTok analytics tools enable users to create relevant content, identify the best time to post and monitor the performance of their content to make necessary adjustments.

Are there any free TikTok analytics tools available?

Yes, there are free TikTok analytics tools available, such as TikTok’s built-in analytics for Creator accounts and some tools that offer free trials or limited features in their free plans.

Can TikTok analytics tools help with competitor analysis?

Yes, some TikTok analytics tools can provide insights on competitor accounts, allowing users to build campaign strategies based on their competitors’ success and identify areas for improvement.

Do TikTok analytics tools support other social media platforms?

Some TikTok analytics tools, like Brand24 and Socialinsider, also support other social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube, providing comprehensive social media analytics and monitoring.

How can TikTok analytics tools help with hashtag tracking?

TikTok analytics tools can help users identify trending hashtags and topics popular among their target audience, enabling them to create content relevant to these trends and increase their chances of reaching a wider audience.

What are the benefits of using a TikTok analytics tool for businesses?

Using a TikTok analytics tool can help businesses fine-tune their marketing efforts, make informed decisions, and develop effective marketing plans by providing valuable insights on content performance, audience preferences, and trends.

Final Thoughts

TikTok analytics tools play a crucial role in shaping effective marketing strategies and driving profitability. By leveraging the power of these tools, marketers can gain valuable insights into audience preferences, engagement rates, and trending topics, allowing them to create content that resonates with their target audience and stays ahead of the competition.

We believe that understanding and utilizing TikTok analytics tools is essential for businesses looking to optimize their presence on the platform and achieve their marketing goals.

By monitoring performance, identifying trends, and making data-driven decisions, businesses can enhance their marketing strategies and ultimately increase their chances of success on TikTok.

Remember, the key to success on TikTok lies in striking the right balance between data-driven insights and authentic, engaging content. So, keep an eye on your analytics, but don’t forget to stay true to your brand’s unique voice and personality. Happy TikToking!

Affiliate DisclosureThis post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)

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