JuicyAds
Adsterra
AdMaven
The allure of easy money through online advertising is strong. Just place a few ads, attract some clicks, and watch the cash roll in, right? Not so fast. With countless ad networks promising the world, it’s tough to separate the wheat from the chaff. However, finding the best CPM ad network partner is crucial to monetizing your website traffic.
In this article, we cut through the noise to reveal the top CPM ad networks that deliver results without compromising quality. Backed by thorough research and real-world testing, we spotlight the standout networks that offer high RPMs, quality ads, and reliable payouts.
Whether you’re a blogger looking to supplement income or a business ready to scale, this definitive guide has the insights you need to start optimizing ad revenue today.
What are CPM Ad Networks?
CPM ad networks are online platforms where businesses can purchase advertising space, paying for every 1000 impressions of their ad. CPM, or Cost per Mille, is a pricing model that charges advertisers for every 1000 impressions of their ad on a publisher’s website, regardless of whether the viewer clicks on the ad or completes a desired action.
These networks play a crucial role in digital advertising, offering a steady source of income for publishers and an effective way for businesses to raise brand awareness. You might be surprised to know that some of the ad networks mentioned below offer a high CPM of up to $25 for every 1000 views.
Let’s dive in and discuss how to choose the best CPM ad networks to meet your monetization goals.
Top CPM Ad Networks in 2024 for Higher Revenues
| Adsterra | Media.net | AdMaven |
| HilltopAds | ExoClick | SmartyAds |
| Google Adsense | PropellerAds | Epsilon |
| JuicyAds | Ezoic | MGID |
| AdCash | Outbrain | PopAds |
| RevContent | Taboola | Traffic Force |
| ClickAdilla | Infolinks | Bidvertiser |
Let’s take a bit of a deeper dive into what these CPM ad networks have to offer.
1. Adsterra
Adsterra has been recognized as the #1 CPM ad network in our list, offering a steady source of income for publishers and advertisers alike. With over $54 million in yearly payouts and no entry limits, Adsterra is accessible to any website or social traffic provider. The network is renowned for its partner care approach, which has been highly praised on various rating platforms.
Adsterra’s advanced security, automated Self-Serve platform, top-tier support, innovative Anti-Adblock solution, and multiple payment options make it a preferred choice for many. However, it’s important to note that while Adsterra offers competitive CPM rates, maximizing ad revenue requires substantial web traffic or highly-demanded social traffic.
| Commission Type | CPA, CPM |
| Payment Frequency | Net 15 |
| Minimum Payout | $5 WebMoney, $100 Other Methods |
2. HilltopAds
HilltopAds, a UK-based advertising network launched in 2013, has earned its place among the best CPM ad networks. It stands out for its unique traffic segmentation by quality and activity of users, ensuring high-quality traffic for advertisers. The network offers a fast sign-up process, instant account activation, and no minimum traffic requirements for publishers. It also provides a flexible setup of advertisements, placement area, and display frequency on websites.
HilltopAds supports various ad formats and offers multiple payment options. It’s known for high CPM rates for high-quality traffic and a minimum payout of $10 every Tuesday. The network’s benefits for advertisers include targeted ad campaigns, auto-optimization, high ROI, and low CPM for top GEOs. With its comprehensive features and benefits, HilltopAds has become a preferred choice for both publishers and advertisers.
| Commission Type | CPM, CPC, CPV, RTB |
| Payment Frequency | Net 7 |
| Minimum Payout | $10 |
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3. Google Adsense
Google AdSense, a long-standing leader in the industry, is recognized as one of the best CPM platforms/networks. It offers a secure and high-paying monetization system, allowing publishers to use both CPM and CPC (cost-per-click) campaigns. AdSense provides a vast advertisement pool and gives publishers a reach of 2 million advertisers worldwide. Despite a strict ad reviewing process, it offers a wide variety of options for publishers when it comes to campaign controls and payments.
AdSense is particularly preferred by small to mid-sized publishers, with a revenue share of 68% going to the publisher and 32% to Google. It’s worth noting that the platform can generate up to $1.5 per click, and even more for tier 1 traffic, depending on geo and other conditions.
| Commission Type | CPM, CPA, CPI |
| Payment Frequency | Monthly |
| Minimum Payout | $100 |
4. JuicyAds
JuicyAds, a renowned adult advertising network, has been recognized as a popular choice among CPM ad networks in the industry. With over 16 years of experience, it offers a variety of options for publishers looking to monetize their adult websites. The platform stands out with competitive CPM rates and a user-friendly dashboard that simplifies campaign management. It offers a range of ad formats, including pop-unders, banners, interstitial, and native ads.
JuicyAds is also known for its strong CPMs in certain GEOs, including Asia and Russia. Its popularity is further bolstered by the availability of several payment options and the absence of setup fees or contracts. These features make JuicyAds a preferred choice in the CPM Ad network list.
| Commission Type | CPC, CPM, CPA |
| Payment Frequency | Upon Request |
| Minimum Payout | $25 |
5. AdCash
AdCash, a well-established ad network since 2007, offers a diverse range of ad formats, including display, in-app, interstitial, native, and pop-under ads, catering to publishers’ varying needs. With its high fill rates and advanced features like anti-adblock technology, AdCash ensures that publishers can effectively monetize their web traffic.
The platform supports multiple languages and provides real-time reporting, making it user-friendly and accessible. AdCash offers competitive CPM rates, but it’s important to note that maximizing ad revenue requires a substantial amount of web traffic.
| Commission Type | CPM |
| Payment Frequency | Upon Request, Net 30 |
| Minimum Payout | $25 |
6. RevContent
RevContent, a leading player in the CPM ad network space, is renowned for its high-quality service and unrivaled performance. It offers publishers unique ad solutions, including gallery implementations, widgets, and unrestricted API customizations. Despite its stringent approval process, which emphasizes website and content quality, those who get approved can expect a significant boost in ad revenue.
RevContent’s transparent and advanced reporting allows publishers to optimize their websites in real-time. It guarantees 100% fill rates and provides monetization opportunities across various platforms and geographies. Its ad formats are designed to enhance user experience and engagement, promising higher CPMs.
| Commission Type | CPM |
| Payment Frequency | Net 50 |
| Minimum Payout | $100 |
7. ClickAdilla
ClickAdilla, a prominent ad network since 2007, and has secured its position among some of the best CPM ad networks. It offers a wide range of ad formats, such as display, in-app, interstitial, native, and pop-under ads, catering to the diverse needs of publishers. ClickAdilla assures that publishers can effectively monetize their web visitors through high fill rates and advanced features such as anti-adblock technology.
The platform supports multiple languages and provides real-time reporting, making it user-friendly and accessible. ClickAdilla offers competitive CPM rates, but it’s important to note that maximizing ad revenue requires a substantial amount of web traffic. With its comprehensive features and benefits, ClickAdilla has become a preferred choice for publishers looking to optimize their ad revenue.
| Commission Type | CPM, CPC, and Revshare |
| Payment Frequency | Within 7 days upon request |
| Minimum Payout | $50 |
8. Media.net
Media.net, a leading global ad network offers a diverse range of ad formats, including display, in-app, interstitial, native, and pop-under ads, catering to publishers’ varying needs. With high fill rates and advanced features like anti-adblock technology, Media.net ensures that publishers can effectively monetize their web traffic.
The platform supports multiple languages and provides real-time reporting, making it user-friendly and accessible. Media.net offers competitive CPM rates, but it’s important to note that maximizing ad revenue requires a substantial amount of web traffic. With its comprehensive features and benefits, Media.net has become a preferred choice for publishers looking to optimize their ad revenue.
| Commission Type | CPC, CPM, CPA, CPI |
| Payment Frequency | Net 30 |
| Minimum Payout | $100 |
9. ExoClick
ExoClick, a leading ad network since 2006, has secured its position among the best CPM ad networks. It is particularly renowned in the adult niche, offering good CPM rates and supporting a wide range of popular ad formats. ExoClick provides publishers with complete control over the CPM rate of ads, an easy approval process, and worldwide coverage. It serves over 8.5 billion geo-targeted ads per day, offering more than 20 different ad formats, optimized targeting, and behavioral retargeting.
The platform also provides real-time insights and advanced reporting, allowing publishers to monitor and optimize their campaigns effectively. Despite its preference for adult websites, ExoClick’s high-impact ad units, global coverage, and 24/7 customer service make it a preferred choice for publishers looking to optimize their ad revenue.
| Commission Type | CPM |
| Payment Frequency | Net 7 and Net 20 |
| Minimum Payout | €20 |
10. PropellerAds
PropellerAds, a technology-driven advertising platform, is recognized as one of the best CPM ad networks in the industry. With a global audience exceeding 1 billion, PropellerAds offers a multisource advertising platform that enables businesses to reach new users and grow. It is particularly favored for its push notification ads and in-page push ads, which are highly effective in monetizing traffic.
PropellerAds offers competitive CPM rates and provides a variety of ad formats, including native ads and interstitial ads, to better monetize traffic. The platform is user-friendly and doesn’t require high traffic volumes as a barrier to entry, making it an excellent choice for small-to-medium-sized websites. PropellerAds’ commitment to continuous development and its ability to deliver over 120,370 ad impressions per second worldwide further solidify its position as a preferred CPM Ad network.
| Commission Type | CPM, CPC, and Smart Bidding |
| Payment Frequency | Weekly |
| Minimum Payout | $100 |
11. Ezoic
Ezoic, a technology-driven ad network, has been recognized among the best CPM ad networks. It leverages artificial intelligence and machine learning to optimize ad placements, ensuring publishers maximize their revenue potential. Ezoic is particularly favored by low-traffic publishers who are just starting their content monetization journey. It offers a variety of ad formats and uses data to select the best layouts, boosting engagement and revenue.
Ezoic’s platform is compatible with all major ad networks and increases the value of ad inventory using machine learning technology. It also provides publishers with complete control over the CPM rate of ads and offers comprehensive support based on website size. These features make Ezoic a preferred choice in the CPM Ad network list.
| Commission Type | CPM |
| Payment Frequency | 30 Days |
| Minimum Payout | $20 |
12. Outbrain
Outbrain, a leading content discovery platform, has earned its place among the best CPM ad networks. It is known for its advanced technology and direct partnerships with premium publishers, ensuring high-quality traffic and ad placements. Outbrain offers a diverse range of ad formats, including display, in-app, interstitial, native, and pop-under ads, catering to publishers’ varying needs. With high fill rates and advanced features like anti-adblock technology, Outbrain ensures that publishers can effectively monetize their web traffic.
The platform supports multiple languages and provides real-time reporting, making it user-friendly and accessible. Outbrain offers competitive CPM rates, but it’s important to note that maximizing ad revenue requires a substantial amount of web traffic. With its comprehensive features and benefits, Outbrain has become a preferred choice for publishers looking to optimize their ad revenue.
| Commission Type | CPM |
| Payment Frequency | 30 Days |
| Minimum Payout | NA |
13. Taboola
Taboola, a leading content discovery platform, has been recognized for its innovative approach to online advertising. Unlike traditional CPM ad networks, Taboola uses sophisticated algorithms to proactively recommend content based on users’ preferences, effectively connecting content creators with publishers. It serves tailored content recommendations to over a billion people each month, making it the world’s largest discovery platform.
Taboola’s unique model allows for high-quality traffic and ad placements, ensuring effective monetization for publishers. Despite not being a traditional CPM ad network, Taboola’s ability to deliver personalized content at scale, coupled with its user-friendly platform and real-time reporting, makes it a preferred choice for publishers looking to optimize their ad revenue.
| Commission Type | CPC |
| Payment Frequency | Net 45 |
| Minimum Payout | $100 |
14. Infolinks
Infolinks has established itself as a popular CPM ad network, offering innovative and effective advertising solutions for publishers and advertisers alike. As a CPM ad network, Infolinks focuses on delivering high viewability and audience attention, ensuring ads are seen and considered for optimal performance. With a global reach, Infolinks serves ads across 350,000 websites worldwide, reaching 240 million monthly unique users and generating 1.5 billion monthly ad views.
The platform provides a variety of ad formats, including in-text, in-frame, in-search, and in-tag ads, which blend seamlessly with website content and help combat banner blindness. By offering a stable revenue source, reliable technology, and a positive user experience, Infolinks has become a popular choice for publishers looking to monetize their content.
| Commission Type | CPM |
| Payment Frequency | Net 45 |
| Minimum Payout | $50 |
15. AdMaven
Founded in 2015, AdMaven has grown to become a leading player in the industry, delivering over 2 billion daily impressions worldwide. The network offers diverse ad formats and solutions, specializing in push, pop, and in-page push traffic, and works with CPM, CPC, or CPA models.
AdMaven’s optimization tools, combined with a vast network of direct advertisers, provide publishers with high ECPM and revenue. The company also offers dedicated support to help publishers maximize their ROI. AdMaven’s commitment to quality and performance has earned it a place among the top CPM ad networks, making it a preferred choice for publishers looking to monetize their traffic effectively.
| Commission Type | CPM, CPA |
| Payment Frequency | Net 15 |
| Minimum Payout | $50 |
16. SmartyAds
SmartyAds, a leading advertising network, has been recognized among the best CPM ad networks for both publishers and advertisers. With a wide range of ad formats, including display, video, native, and mobile, SmartyAds offers a comprehensive solution for monetizing websites and apps. The platform supports CPM, CPC, and CPA models, providing high fill rates and revenue generation opportunities for publishers.
Additionally, SmartyAds offers advanced targeting capabilities, real-time reporting, and dedicated support to help advertisers reach their target audience effectively and maximize their ROI. With its user-friendly interface and robust programmatic infrastructure, SmartyAds has become a preferred choice for businesses looking to optimize their advertising campaigns and drive higher returns.
| Commission Type | CPM, CPA, CPC, CPI |
| Payment Frequency | Monthly |
| Minimum Payout | $500 |
17. Epsilon
Epsilon Ad Network, a renowned name in the advertising industry, has been recognized among the best CPM ad networks. Epsilon’s advanced targeting capabilities and enhanced personalization features allow publishers to deliver highly targeted and relevant ad campaigns, leading to higher engagement rates and a good return on ad inventory. Epsilon’s ad network provides publishers access to a range of advertisers and demand sources, with a matching mechanism to pair the right publishers with the right advertisers, increasing ad fill rates.
Epsilon is also known for its monetization of websites, mobile-optimized sites, and mobile apps, making it a reliable CPM-based ad network. Its innovative approach to programmatic ad buys allows brands to connect to individuals across devices and platforms, making it a leader in the industry.
| Commission Type | CPM |
| Payment Frequency | NA |
| Minimum Payout | NA |
18. MGID
MGID Ad Network, a leading player in the digital advertising landscape, is recognized among the top CPM ad networks. With a vision to redefine native advertising, MGID offers a platform that seamlessly integrates with the user interface, ensuring a positive user experience. It gives publishers complete control over their audience while also delivering powerful analytics and revenue techniques.
MGID’s platform reaches over 850 million unique visitors monthly, delivering native ads to audiences worldwide. The network offers a variety of features, including geo-targeting, mobile apps, and native ads, making it a versatile choice for advertisers and publishers alike. With its commitment to delivering results, MGID stands as a reliable and effective CPM Ad network.
| Commission Type | CPM, RevShare, Hybrid |
| Payment Frequency | Net 30 |
| Minimum Payout | $100 |
19. PopAds
PopAds, established in 2010, is a leading CPM ad network that specializes in pop-under ads. It is recognized for its high CPM rates and its ability to accept websites with low traffic, making it accessible to a wide range of publishers. PopAds offers a dynamic bidding system, allowing publishers to set their minimum bid, and provides a quick and easy website approval process.
PopAds has a broad reach, with advertisers from over 40 countries, and offers a variety of targeting options. PopAds is also known for its fast payment processing, often completing transactions within 24 hours. This combination of features has earned PopAds a place among the best CPM ad networks.
| Commission Type | CPV |
| Payment Frequency | Daily on Request |
| Minimum Payout | $5 (Varies upon methods) |
20. Traffic Force
Traffic Force Ad Network, a leading CPM ad network, is renowned for its user-friendly, high-quality ads viewed by real people. This state-of-the-art supply-side platform connects your traffic directly to over 100 demand-side partners, increasing your revenue and connecting you with the best partners online. It offers a variety of ad formats, including display banners, pop-unders, and instant messenger functions, available for both desktop and mobile options.
Traffic Force prides itself on its advanced software that scans all ads that go live on its network, ensuring there is no malicious advertising. With over 15 billion impressions every month, Traffic Force is recognized among the best ad networks, providing an effective solution for publishers, advertisers, developers, and marketers.
| Commission Type | CPM |
| Payment Frequency | Bi Weekly |
| Minimum Payout | $100 |
21. Bidvertiser
Bidvertiser Ad Network, a well-established player in the digital advertising industry, has been recognized among the best CPM ad networks. Launched in 2003, Bidvertiser offers a variety of ad formats, including display banners, pop-unders, sliders, smartlinks, XML, and programmatic ads, catering to both publishers and advertisers.
The platform supports PPC, CPM, and CPA models, ensuring a wide range of monetization options for publishers. Bidvertiser’s user-friendly interface, real-time reporting, and high fill rates make it an attractive choice for publishers looking to monetize their websites effectively. With a reputation for delivering reliable advertising services and a commitment to ad safety, Bidvertiser has earned its place among the top CPM ad networks.
| Commission Type | CPC |
| Payment Frequency | Monthly |
| Minimum Payout | $10 |
Factors Influencing the CPM Rates
CPM, or Cost per Mille, is a pricing model in digital advertising where advertisers pay a certain amount for every 1,000 impressions of their ad. Factors that can influence CPM rates include supply and demand, seasonality, choice of advertising platform, and audience size.
Supply and Demand
Supply and demand play a significant role in determining CPM rates. When there is a high demand for ad inventory and limited supply, CPM rates tend to increase. Conversely, when there is an excess supply of ad inventory and low demand, CPM rates may decrease.
Seasonality
Seasonality also affects CPM rates, as advertisers often allocate more budget during specific times of the year, such as holidays or special events, leading to higher CPMs during those periods.
Choice of Advertising Platforms
The choice of advertising platform can impact CPM rates, as different platforms may have varying levels of competition, targeting capabilities, and audience demographics.
Audience Size
Audience size plays a role in determining CPM rates. Advertisers are often willing to pay higher CPMs for larger, more engaged audiences, as they are more likely to generate conversions and drive revenue.
How to Optimize CPM Rates? Exploring the Right Way
To optimize CPM rates, publishers can also focus on improving ad viewability, optimizing ad placement, testing different ad formats, and segmenting their audience to better target ads. Additionally, partnering with ad networks that offer high CPM rates and diverse demand sources can help publishers maximize their ad revenue.
Best Practices for Improving CPM
Improving Cost per Mille (CPM), or the amount an advertiser spends for every 1000 impressions on a publisher’s website, can significantly enhance a publisher’s revenue.
Here are some best practices to improve CPM rates:
- Optimize Ad Placement: Ad placement optimization is crucial for maximizing ad revenue and improving user experience. Ads should be placed where they can’t easily be mistaken for a part of the website’s design or content, and they should not interfere with users’ interaction with the page they view. Also, ads should not slow users’ browsing experience or take up too much memory on their devices.
- Test Different Ad Formats: Experimenting with different Pay-Per-Click (PPC) ad formats and channels can help optimize performance marketing campaigns. There are many kinds of PPC ad formats, such as text, image, video, carousel, responsive, and native. Each one has its own advantages and disadvantages, depending on your industry, product, message, and landing page.
- Audience Segmentation: Audience segmentation is a marketing strategy based on identifying subgroups within the target audience to deliver more tailored messaging. Marketers often sort people according to factors like their demographics, behavior, and where they are in their buyer’s journey. This method helps to aim for specificity and reach a smaller market with a defined need.
- Partner with Ad Networks: Partnering with ad networks can help increase CPM rates. It’s important to update advertising codes after moving from HTTP to HTTPS, apply the anti-AdBlock solution, and not place the same code twice. Also, it’s crucial to place scripts according to the ad networks’ rules and test different ad networks in turn, not oversaturating your website.
- Ad Diversity: Refreshing and relocating ad formats at times can help increase CPM rates. It’s also important to ensure that ad formats are not aggressive, they mix naturally in your website content, and they don’t harm your website layout.
- Monitor and Adjust: Regularly monitor the performance of your ads and adjust your strategies based on the data. This includes analyzing the results of different ad formats based on the metrics you’ve tracked and making necessary adjustments to improve performance.
By implementing these strategies, publishers can effectively improve their CPM rates, leading to increased ad revenue. However, it is worth mentioning that there are a lot of factors that can influence the optimization and getting better results on your CPM journey.
Most Common FAQs on CPM Ad Networks
How does CPM work?
CPM, or Cost per Mille, is a pricing model where advertisers pay a certain amount for every 1000 impressions of their ad on a publisher’s website.
What factors influence CPM rates?
Factors influencing CPM rates include supply and demand, seasonality, choice of advertising platform, and audience size.
How can I improve my CPM rates?
You can improve CPM rates by optimizing ad placement, testing different ad formats, segmenting the audience, and partnering with ad networks.
What is the difference between CPM and other advertising models?
Unlike CPC (Cost per Click) or CPA (Cost per Action), CPM charges advertisers for every 1000 impressions of their ad, regardless of whether the viewer clicks on the ad or completes a desired action.
Why should I update my value CPM frequently?
Updating your value CPM rates helps Google Ad Manager select the highest bidder. Outdated value CPMs could lead to your networks competing with incorrect rates, preventing you from maximizing ad revenue.
How can I estimate my value CPM?
You can estimate your value CPM using a recent performance report from the ad network as the total revenue and a line item report with the same date range to find the total number of impressions sent by Ad Manager.
Conclusion
As we move toward the end of the article, it is pretty evident that CPM ad networks play a vital role in the digital advertising industry, providing publishers and advertisers with a performance-based model to monetize traffic and promote brands. When chosen wisely, the right CPM ad network can be a highly effective method for generating revenue from website impressions and engaging target audiences through well-placed ads.
By optimizing ad placement, testing different formats, segmenting audiences, and monitoring analytics, publishers can improve their CPM rates over time. While the CPM pricing model brings unique benefits, it requires continuous fine-tuning to maximize returns.
Ultimately, partnering with a reputable CPM ad network that aligns with your goals and offers robust targeting capabilities is key to unlocking the full potential of this monetization method.
So, What are your key considerations when choosing a CPM ad network for your digital advertising needs?
Quick Links:
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